Marketing Operation of Company

Identify and Evaluate Marketing
Opportunities
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TABLE OF CONTENTS
TASK 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................8
TASK 2............................................................................................................................................8
Company review .........................................................................................................................8
Investigating marketing opportunities.........................................................................................8
Business objectives ...................................................................................................................10
Expansion into new market .......................................................................................................11
TARKET MARKET SEGMENTS ...........................................................................................11
Methods of evaluating opportunities ........................................................................................13
Calculating break even point for a new product .......................................................................13
Comparative analysis of the competitors .................................................................................14
Evaluating required changes to current operations....................................................................14
External factors that have impact on Coca delight ..................................................................14
External environment ................................................................................................................15
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16
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TASK 1
Answer 1:
Marketing operation of company are regulated through government action and other
related aspect. It assists corporation to ensure ethical conduct of business at international level. In
this regard, The Australian Competition and Consumer Commission (ACCC) deals with
competition matters of corporation. On the other hand Australian Consumer Law relies upon
Competition and Consumer Act 2012. This act focuses upon fair trading so as to protect
customers. It consists of detail aspect of the marketplace such as relationship between
wholesalers, retailers, competition as well as customers. This facilitates to reveal any kind of
unfair practices prevailing in company. In addition to this, other code of practices are also in
place so as to ensure product safety and price monitoring (Regulations and Laws on Marketing in
Australia, 2016).
Answer 2:
The structured marketing plan consists of different elements in order to target customer
and attract them towards product and services. These are explained as follows. The first element
is of segment under which all market is divided into different parts as per their preferences and
choice. For example, female, make and kids. The second element is of competitive alternatives
which assists corporation to differentiate the product. However, differentiation is done by taking
into account point of value like pricing, ease of use and delivery options. However, fourth
element reflects appropriate position of product should be done so as to increase attention of
buyers. After deciding about the position of product, marketing goals and measures are set in
order to assess the performance of the same at expiry of time. Furthermore, sixth step reflects
setting plan, budgets for all related activities of plan. It facilitates to design design fruitful
content for buyers and meet their expectations accordingly. Apart from this, timeline is set for all
project activities so as to complete the same on time (7 Key Elements of a Marketing Plan.
2016).
Answer 3:
a) There are different functions of marketing information system such as keeping record of
customers, detail of marketing activities and sales budget or performance of sales team. This
system facilitates management to ensure smooth operation by keeping detail of personnel.
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However, it assists marketing department to ensure inclusion of skilled and competent workforce
so as to implement the potential marketing strategies on right time.
b) The five source of collection of information in corporation are; specific software, databases,
decision support system and online portal developed by company as well as management
application.
Answer 4:
a) Internal report system play important role in a company because of collecting valuable
information from customers. For example, sales team generally reports to manager of the firm in
order to provide information related to total sales generated and potential buyers. This proves to
be effective to incorporate important data into financial statements of the company (Carlson and
Manktelow, 2016). However, internal report proves to be effective for marketing manager to
make necessary changes in current marketing strategies in accordance with preference of buyers.
b) The collected information will be categorize under actual and potential consumers, issues of
buyers and perception of customers. Information related to all these aspect make it possible to
take decision for sales team and marketing as well. For example, by knowing the perception of
buyers, company can easily frame appropriate marketing strategy to enhance the sales turnover.
Answer 5:
Marketing research system play important role for organization as it focuses upon
specific issue of the business. For example, research is conducted to understand to issues behind
poor sales turnover and low profitability or decreased customer base. However, it emphasize
upon resolving potential issues related to marketing department of company. It assists
corporation to resolve problems one by one in order to enhance flow of production. It uses both
manual and computer system for analyzing the available information.
Answer 6:
a) Marketing intelligence determine long run growth of the business as it helps in understanding
preferences of buyers and accordingly provide them suitable product. It is the continuous process
through which customers are attracted and many types of issues which are being faced by
marketing department are resolved.
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