Marketing, Operations Supply Chain Management

Running head: MARKETING, OPERATIONS SUPPLY CHAIN MANAGEMENT 1
MARKETING, OPERATIONS SUPPLY CHAIN MANAGEMENT
Name of Student
Institution Affiliation

MARKETING, OPERATIONS SUPPLY CHAIN MANAGEMENT 2
MARKETING, OPERATIONS SUPPLY CHAIN MANAGEMENT
Task 1
Pars Food Limited has several short and long-term objectives. Objectives mean that
all operations at the company work towards realizing common goals. To achieve these
objectives, the company can employ Marketing, Operations, and supply chain management
strategies.
Marketing Management
Marketing strategy is the plan through which an organization identifies customers and
their needs and works to satisfy them to increase profits and shareholder value (Breen, 2017).
Pars food limited can use marketing strategy to move closer to the realization of some of its
objectives.
The company can conduct thorough market research to identify areas that its products
do not reach. Market research will explain why products do not reach these areas and how
they can make the communities thereof appreciate and start consuming their products. This
move will increase revenue turnover and provide the capital required to push into the stock
exchange market in preparation for making the company and public cooperation (Aghazadeh,
2015). Furthermore, market research will give feedback from the consumers on what should
be done to improve their rates of satisfaction with the products and services from Pars Food
Limited. Feedback goes a long way in enhancing the quality of products and services to
consumers (Aghazadeh, 2015). Increased revenue returns will equip the company with the
capacity to hire more staff, widen its product rage, purchase specialized cutting and peeling
equipment, and purchase their specialized potato transportation trucks as per their objectives.
On top of all these, increased returns will give the company the resources to hire sales and
marketing personnel necessary for the expansion and venture into neighboring countries and
entire Europe.

MARKETING, OPERATIONS SUPPLY CHAIN MANAGEMENT 3
Pars Food limited can air commercials beyond the boundaries of their mother country.
With the era of social networking, this can be achieved easily. Ultimately, residents in
France, Germany, and other European countries will come across the information, and the
markets in these countries will demand products from Pars Food Limited. Also, Pars Food
Limited can ship a few batches into the capital cities of neighboring countries and offer free
trials. In this way, Pars will have created artificial demand and will be able to expand into the
rest of Europe (Varadarajan, 2010).
Giving of free incentives in the form of Pars Chilli Pepper Cheese Nuggets for every
certain quantity of purchase of other products could go a long way in streamlining the
product's path into the market. This tactic will both introduce the product to the market and
give potential customers a chance to sample it; therefore, by the time the company officially
releases the product to retailers, the market will have a preference for it already (Breen,
2017).
Operations Management
Operations are the aspect of business that consumes the most resources; it is
concerned with the steps and procedures involved in making a product available for
consumption by the consumers (Van Mieghem, 2016). Pars Food limited majorly engages the
following aspects of operations;
i. Sourcing of raw materials and purchasing
ii. Manufacturing and packaging
iii. Storage and transportation
iv. Sales and marketing
v. Administration, finance, and marketing.