Operations, Supply Chain and Marketing Management

Running Head: Operations, Supply Chain and Marketing Management 1
Operations, Supply Chain and Marketing Management
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Operations, Supply Chain and Marketing Management 2
Task 1
Pars Food Limited
Pars food Limited is one of the leading manufacturers of frozen potato products in the
United Kingdom. As explained in Henry Fayol’s administrative theory, the success of the
company could be attributed to the highly organized leadership structure guiding its operations
on a day to day basis (Augustine, 2008). The organization currently has a total of 400 employees
within its human resource fonts (Baziotopoulos, 2008). The top managerial level comprises a
board of directors made up of six shareholders. Despite its immense success, the case study
reveals a number of challenges faced by the company in its bid to ward off competition and
hence become one of the best in its line of production. In this paper the core strategies and how
they could be used to make Pars a better company are discussed (Bidgoil, 2015).
Operations Management
The operations occur in sectors such as transport, packaging, storage, marketing,
finances, administration, accounting, sourcing as well as purchasing. While the department of
purchasing oversees the sourcing of raw materials before transporting them to the production
plant, the finances and accounting departments are charged with the core role of controlling the
related budgets. The manufacturing departments handle the aspects of packaging, storage and
transportation of the finished products to the final consumers (Blanchard, 2009). One of the
eminent challenges at Pars is the lack of a standard processes and procedures within the
organization. As explained in Ludwig’s systems theory, it becomes hard for the company
management to standardize its operations without specific procedures. The other operational

Operations, Supply Chain and Marketing Management 3
challenge is the fact that the company is currently obtaining its raw materials through external
transport (Christopher, 2010). This can cause inconveniences and an increase operational costs.
Recommendation
With regard to the missing process procedures, the company ought to come up with a set
of procedures meant to guide operations in each of these departments. These procedures can be
structured by the quality assurance department and communicated to the staff effectively.
Secondly, coming up with its own means of transporting both the raw materials and the finished
products would be a major boost to the company’s development. This would not only increase
the convenience levels in terms of delivery duration but also lower the production costs
(Cozzolino, 2012).
Supply Chain Management
The company strategy currently involves the inclusion of a number of middlemen since
most of the operations are diversified but is working on unifying its operations to be conducted
from a more central position. The supply chains vary depending on the target market. The most
common chain at Pars is the manufacture-distributor-consumer format. The finished products are
distributed to the first middlemen mostly through road transport (Donald, 2012). The distributors
then take the packaged products to restaurants in their frozen form. However, it is a point worth
noting that the company’s supply chain strategies have not only been time consuming but also
quite costly. For instance, the physical delivery of the finished products is majorly done via road
transport which is subject to obstacles like accidents and breakdowns which slow down the
processes.

Operations, Supply Chain and Marketing Management 4
Recommendation
In line with the noted supply chain challenge, the company could introduce the use of
smart connection in addition to the incorporation of technology in the sales process. Smart
connection implies the consumers can view the variety of products online before making orders
based on their presences. The deliveries can then be made to specific recipients hence making the
supply process more definite and effective.
Marketing Management
Pars main product, the frozen potatoes, has experienced a high consumption rate over the
past decades (Mallik, 2010). This achievement may not only be associated with the increasing
population in the UK but the effective marketing strategies which has been put in place by the
company. The company uses a number of promotional approaches in a bid to improve the
awareness about the products and services among the consumers. One such strategy involves
producing a wide range of products in order to fit the various consumer segments set by the
company. The company is currently driving a campaign to introduce its clients to a set of new
products one meant for the average buyers and the second intended to capture the more luxurious
market. In addition to product variation, Pars offers discount services to its loyal consumers. A
better chunk of the marketing strategies are achieved through audio and visual media where the
consumers are informed of the company’s products and services as well as their prices via radio,
newspapers and television. It can however be deduced that the company’s marketing modes are
not only expensive but may not be applicable in cases where a large audience is targeted
(Handfield, Straube, Pfohl & Wieland, 2013) .