How do you write a marketing perspective? | Sample

Running head: MARKETING PERSPECTIVES
MARKETING PERSPECTIVES
Student’s Name
University Name
Author note

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MARKETING PERSPECTIVES
Introduction
Woolworths Limited is one of the largest retail business organization based in Australia.
The business organization operates in an oligopoly market, with few big companies operating in
the retail industry in Australia. The company enjoys better returns as compared to other small
organizations in the industry. The company has 31% market share in the retail industry. The
company also has a strong presence in the UK market. Since the past years, the company
managed to grow and expand its business, thereby increasing its market share. Woolworths
Limited has only one strong competitor that is Cole’s td. There is intense level of competition
between the two countries. The purpose of this report is to understand organizational behavior
and dynamics of Woolworths Limited in retail industry. It identifies specific management issue
that is faced by Woolworths. It provides recommendations and suggestions to overcome the issue
faced by the business organizations. Lastly, it sums up the main points and concludes the
assignment.
Methodology
Qualitative research will be done to gather data and relevant information for the report to
identify the issues faced by the selected organization that is Woolworths Limited. Content
analysis will be taken into consideration for gathering report and analysis. Various products,
media, documents, and other digital media will be used to collect data and information for
analyzing the organization and issues faced. Open ended surveys will be conducted among small
group of people and analyze qualitative data. The focus groups will be 5 to 15 participants

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MARKETING PERSPECTIVES
thereby examining the trends or events occurring in the organization. Moreover, in depth
communication and in depth interviews will be taken into consideration. Various literatures,
journal articles will be used for analysis and description. These research methods are highly
flexible and are easily adaptable with minimal cost in different cases.
Review of management theory
As per management theories, it has been identified that senior executives and top level
managers of the business organization are responsible for dealing with conflicts, make tough
decisions, and supervise other employees in the organization. Along with the advancement of
technology and machines, old products and services tend to become obsolete quickly. The legal
and political environment of the business organizations are highly unstable, which makes it
challenging for the business organization. Business organizations have limited resources; hence
the managers of the business organization must ensure that the resources are optimally utilized. It
is believed that the overall structure of the business organization is essential for the success and
profitability of the business organization (Hill, Jones and Schilling 2014). The channels of
communication and the direction in which the communications flow in all the levels of the
business organization are critical for the success and profitability of the company.
Woolworths Limited is dominated by the top level managers and the senior executives
with a simple and hierarchical organizational structure (Dos Santos, Svensson and Padin 2013).
With the increase in demands and popularity of the business organization, the company has
expanded and grown in its size. It has diversified and increased the range of products and
services offered to the consumers. The company follows a traditional structure with is
challenging for the business organization in today’s highly dynamic and even changing business