Strategic Management Analysis of Almarai

Almarai

ALMARAI 1
Introduction
Strategic management is the process of analysing the environment of the company in order to
develop the strategies (Dobbs, 2014). In this report, Almarai has been taken to analyse the
environment. Almarai is the Saudi Arabia Company, which offers the food and beverages to
the consumer (Almarai, 2019a). The analysis tool will be used to analyse the external
environment of the company.
SWOT Analysis
SWOT Analysis
Strength
 The company has strong distribution
network
 It also has the high quality of
products in the market
 It has high brand image in the market
as a market leader in Dairy Market in
GCC.
 Consumer loyalty is also strength due
to high quality of product provided by
the company.
Weaknesses
 The company has high operating cost
 The company is majorly depending
on the imports for the raw material.
 It is also depend on dairy and juices
segments except the others.
Opportunity
 The company has the opportunity to
diversify the product
 As the there are many visitors come
to visit the country, it has to provide
Threat
 Feedstock supply distribution will
increase the cost of the company
 The political interference is a biggest
threat for the company in order to

ALMARAI 2
the different products in order to
satisfy the demand of consumers.
 Online platform is an opportunity in
which it can achieve success. The
company has to enter the online
market in order to attract the large
number of consumers.
survive in the market.
4 P’s of Almarai
Product
Product is the main asset of every company. The company achieved the high growth in the
market due to its variety of products. The company deliver many products such as dairy,
juice, bakery and poultry products in order to satisfy the consumer (Almarai, 2019b).
Price
The company adopt the price strategy in order to attract the large number of customer.
Almarai products are less expensive as compared to its competitors such as the milk of
Almarai is less than the price of Nadec. The company have the different prices on the
different products such as soft drinks and dairy products (Kotler, and Armstrong, 2015).
Place
The company transport its raw material of dairy products from dairy farms to the central
processing plants and then these goods are transport to the sites which is designed to sale the
product. The main office of the company is mainly located in the Saudi Arabia and has 42000
shops within the different countries.