Marketing Plan and Management Strategy

Marketing plan and
management strategy

ABSTRACT
The project is based on Tesco to understand about marketing mix of the company. The
company have large operations into the market for which various innovations and
diversification needs to be regulate as per market demand. So that, this report needs to be focus
about marketing plans and strategies for establishing large market with the help of STP
approach. There is need to put highlight on each product promotion and classification of
targeted people. Also, this project will be end with effective recommendation to improve
marketing plan and overcome with issues in TESCO.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION ..........................................................................................................................5
Overview of Tesco and marketing strategies.........................................................................5
Marketing mix of TESCO .....................................................................................................7
7 P's of service marketing mix- .............................................................................................8
Relationship of marketing strategy in current tactics. .........................................................10
Recommendations................................................................................................................11
CONCLUSION..............................................................................................................................12
.......................................................................................................................................................12
REFERENCES..............................................................................................................................13