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Marketing Plan Assignment | Internal and External Analysis

   

Added on  2020-04-15

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Running Head: Marketing PlanMarketing Plan
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Marketing Plan 1Executive summary The internal and external analysis is crucial for the company to analyze the opportunity. The strength, weakness, opportunities and threat analysis helps the company to take the further decision so that they can achieve the growth and objective of the company. The SWOT analysis is the tool which helps the company in evaluating the weakness so that the company can take a decision to change the weakness into the strength and along with that the company can adopt the opportunities to grow the business. The company selected for this evaluation is Amazon, India. The report further talks about the designing of the new product that helps the company to face the competition given by e-bay. The report consists of a target market, marketing mix for the new product, customer value proposition and the use of the strategy S-O.
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Marketing Plan 2ContentsExecutive summary.........................................................................................................................1Introduction......................................................................................................................................3Overview of company..................................................................................................................4SWOT Table....................................................................................................................................4Market description...........................................................................................................................5Findings...........................................................................................................................................6Explanation of the SWOT analysis..............................................................................................6Strength....................................................................................................................................6Weakness.................................................................................................................................7Opportunities...........................................................................................................................7Threats.....................................................................................................................................7Recommendation.............................................................................................................................8Target market...............................................................................................................................8New product design.....................................................................................................................8Marketing Mix.............................................................................................................................9Customer value proposition.........................................................................................................9Justification..................................................................................................................................9Conclusion.....................................................................................................................................11References......................................................................................................................................12
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Marketing Plan 3Introduction The report talks about the importance of the external and internal environment analysis for the company. The analysis helps the company identifying the opportunities for the company in the market in which the company operates its business. The SWOT analysis is used by the company,the analysis consists of the four components strength, weakness, opportunity, and threat. Strengthand weakness is the part of the internal analysis and the weakness and opportunity is the part of the external analysis. The analysis helps the company is identifying the weakness to convert it into the strength and helps the company to grab the opportunity (Ghaffari, Delgosha, and Abdolvand, 2014). The company selected for this task is amazon.com and the country selected is India, though there are many countries in which the company is operating the business. India is considering thebest market for the company s the company is the well-known company.
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