Marketing Plan: Bell Canada

Marketing Plan:
Bell Canada

Background
 The marketing plan is to enhance the customer reach for Bell
Canada
 Bell Canada products are Mobile network services, TV, internet,
Home Phones and various service bundles
 The company is in need to rejuvenate its marketing functions and
attract newer customers

Marketing Requirements
 The company needs to address newer sections of the market
 The company needs to optimize its products as per the changing needs of the
customers
 The company needs to tackle the challenges posed by competitor products and services
 Needs to Address the needs of the diverse customer bases

Marketing plan for Bell Canada
 Increasing the satisfaction of the
customers
 Providing products that will generate
greater value than the previous offers
 Focus on the newer groups of
customers
 Focus on the services being provided
by competitors
 Need for acquiring newer customer
bases