Rationale of Developed Marketing Plan for Desklib

RATIONALE OF DEVELOPED
MARKETING PLAN
Name

HOW MARKETING PLAN
CONTRIBUTES TO BUSINESS
PLANFrom the marketing plan:
• BizOps intends to keep on providing its customers with quality goods and
services.
• It also intends to meet a number of operational and marketing requirements to
maintain its position in the market and increase productivity.
• Therefore, the company will meet the market audience’ quality standards
requirements by adjusting to the clients’ requirements.
• With the current business landscape becoming more competitive, BizOps will
have to integrate its marketing and operational processes to produce a
seamless experience for customers.
• Otherwise, the marketing plan will help business plan in developing policies
and strategies that create a conducive working environment for its customers,
as well as well as improve the management of the supply chain segment.
• All management processes with then be tightly knit.

HOW TO DECIDE ON MARKETING OBJECTIVES FROM
MARKETING EXPENDITURE AND SALES REVENUE
FORECAST
By developing SWOT Analysis, BidOps will be able to:
• Boost its brand awareness by 50% and reduce the 37% drop in sales by 100%
December 2019.
• Capture 50% of online customers through the development of a sales and
marketing website to boost the company’s market shares and increasing sales
by approximately 40% come December 2019 (Hair, et al., 2018).
• Identify the companies that require mobile apps and apply for tenders on the
same.
• Create workplace policies and strategies that would reduce the strain on
workers as well as increase work flexibility and cooperation.
• Create local and global marketing strategies to capture the 18% market
expansion and reduce the 23% unavailability of products to less than 10% by
December 2019 (Hall, 2017).