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MKT4001B Principles of Marketing

   

Added on  2020-04-21

8 Pages1696 Words37 Views
MARKETING PLAN1Marketing PlanStudentInstitutionProfessor
MKT4001B Principles of Marketing_1
MARKETING PLAN2Executive summaryThis report outlines a marketing plan for Coffe Nero, a leading coffee firm in the UK,which needs to develop a coffee shop in London. The reports provide a precise evaluation of theelements of a marketing plan which include situation analysis, marketing strategies, marketingmix and the implementation and control process of a marketing plan. The contributions of themarketing tactics to the marketing plan of the company has also been analyzed I this report.
MKT4001B Principles of Marketing_2
MARKETING PLAN3Table of ContentsExecutive summary.......................................................................................................................2Introduction....................................................................................................................................4SWOT Model..............................................................................................................................4Marketing strategy.....................................................................................................................4Marketing tactics...........................................................................................................................5Implementation and control......................................................................................................5Contributions of the marketing mix to the Market plan...........................................................6Conclusion......................................................................................................................................7References.......................................................................................................................................8
MKT4001B Principles of Marketing_3

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