Marketing Plan

Marketing plan refers to making outlines marketing
strategy for the future, marketing plan include an
overview of business's marketing and advertising goals,
it’s also analyse the needs and wants of target market.
Esayjet's steady growth:
In march 22 Esayjet carried out on the path of
growth, despite playing number 2 in the European LCC
market. As showing in figure 1. organisational capacity
increase 8.5% during the year with passengers flow
increased by 9.7%, this increase the load factor to
92.6%. Esayjet's revenue is down in both actual and
constant currency, due to increase in LLC competition
in European market. Cost of fuel increased 4.4% in
constant currency, cost has been increased crew and
cost for operational disruptions.
Marketing mix refer to the model business use in order to
gain profitability and growth in the market.
Price: Easyjet, use low cost leader strategy in the
market, that helps organisation to attract more customers
and increase the level of customer base.
Product: Easyjet is one of the most established
low cost leader in the market, with the low price company
provide various premium services to their customers, also
they provide safe air travel option to the travellers in
economical charges.
Place: Easyjet provide various innovative way
for the booking of tickets from the online websites.
Promotion: Easyjet has various travel website
for the promotion of various services and price strategy to
the customers of the organisation.
Marketing Plan
INTRODUCTION A strategy to approach the market using
the marketing mix of Easyjet Analysis of effectiveness of plan