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Marketing Plan for McCafe (UK)

   

Added on  2022-12-15

16 Pages877 Words201 Views
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MARKETING PLAN
FOR MCCAFE (UK)
Marketing Plan for McCafe (UK)_1

BUSINESS DESCRIPTION
McCafé –
A renowned coffee-house-
style food as well as
beverage chain.
One of the largest coffee
sellers in UK
Owner-McDonald's.
Marketing strategy-Free
coffee to everyone.
Marketing Plan for McCafe (UK)_2

1.2 IMPLEMENTATION OBJECTIVES
This includes
Determination of
target market
Conducting research
to know about the
customers
Finding out
attributes to grab
the targeted
customers
Prepare budget
Marketing Plan for McCafe (UK)_3

ORGANIZATIONAL PREPAREDNESS
The growth graph of McCafe is indicative of effective and optimum
usage of the human, technical, intellectual as well as financial
resources by the company.
Marketing Plan for McCafe (UK)_4

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