Solar Eco Bin Business Plan

This document presents a comprehensive business plan for the 'Solar Eco Bin,' a sustainable waste management solution utilizing solar energy to operate. The plan outlines the product's functionality, recycling capabilities, and biogas generation for various purposes. It targets specific demographics within Brisbane, emphasizing marketing strategies and pricing models tailored to consumer needs and company objectives. The document delves into the environmental benefits of the product and its contribution to a cleaner environment.

Running head: MARKETING PLAN FOR SUSTAINABLE OFFERING
MARKETING PLAN FOR SUSTAINABLE OFFERING
Name of the student
Name of the university
Author Note

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Executive summary
Waste management techniques are extensively different in diverse countries and nations.
Several European countries encourage the system of underground waste disposal systems
with vacuum pipes to facilitate the waste transportation. In Australia and most parts of the
United States the most common method of waste disposal is carried through vehicles to
transport the wastes for disposal and landfill. The issues with waste management includes the
collection of household waste and managing the land filling process under a legislative frame
work. In order to understand the principles of marketing a company has been cited namely
Eco Home Solutions. A product has been launched under it that uses solar energy as a
primary driving energy. Solar Eco Bin is a the product that has been developed. It mainly
uses the solar energy as the principle energy source and functions in managing the waste
products and produces biogas from these wastes that can be used as a renewable source of
energy. The solar panel is also helpful in the storing of the solar energy that can be used for
future use. The product is made for a specific segment of consumer for a definite purpose of
using eco friendly technology. The product is marketed in using the principles of marketing
such as Product, Place, Packing, People and Promotion. This report deals with a new
sustainable invention to facilitate the waste to be recycled and disposed of without hampering
the ecology but channeling it towards an economic and social development as well among the
community.

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Table of content
Introduction................................................................................................................................3
Profile for Sustainable Offering.................................................................................................4
Environment Analysis................................................................................................................4
Marketing and Customer analysis..............................................................................................4
Objectives...................................................................................................................................5
Customer Target Profile.............................................................................................................5
Positioning..................................................................................................................................6
Value positioning...................................................................................................................6
Market Research.....................................................................................................................6
Product Strategy.........................................................................................................................6
Product...................................................................................................................................6
Packing...................................................................................................................................7
Price........................................................................................................................................7
Pricing Strategy......................................................................................................................8
Promotion...............................................................................................................................8
Place...........................................................................................................................................9
People.........................................................................................................................................9
Process........................................................................................................................................9
Physical Evidence....................................................................................................................10

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Evaluation and Control............................................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................12
Introduction
Waste management techniques are widely diverse in different countries and
nations (Marshall and Farahbakhsh 2013). Several European countries encourage the system
of underground waste disposal systems with vacuum pipes to facilitate the waste
transportation (Ludwig, Hellweg and Stucki 2012).
In Australia and most parts of the United States the most common method of
waste disposal is carried through vehicles to transport the wastes for disposal and landfill.
The issues with waste management includes the collection of household waste and managing
the land filling process under a legislative frame work (Brunner and Glasson 2015).
This report deals with a new sustainable invention to facilitate the waste to be
recycled and disposed of without hampering the ecology but channeling it towards an
economic and social development as well among the community.
Profile for Sustainable Offering
The solar powered compaction bins has been designed especially for household
purpose to reduce the need for waste disposal of every home as well as the lesser dependency
on the municipal employees for the waste collection. This would help the families not only

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effectively disposing their house hold wastes but also this would be another source of
generating combustible gas for multiple purpose (Madu and Kuei 2012). The Solar bins has a
high economic value since it is almost nil on energy consumptions and high in its output
(Mitchell 2013).
Environment Analysis
Eco Home Solutions consider in sustainability that has been appreciated and accepted
by most people. Report shows that about 82% of Australian adults show major apprehension
towards the ecology. The solar bin is one of the sustainable product that not only adds
brownie points to the consumers but towards the environment as well, effectively reducing
the excessive utilization of the resources and overload on the ecology.
Marketing and Customer analysis
The solar bin is for the targets consumers within the X and Y generations. Solar eco
bins is mostly for young families or soon to be familial structures. The solar bin has well
ecological and economic benefits (Kotler 2012). The target consumers should be kept smaller
initially, in comparison to the entire demography of the city of Brisbane, Australia. This
would be beneficial to gather relative and suggestive feedback for effective improvements
and large-scale expansions (McDonald and Wilson 2016).
Objectives
The financial objective of the plan is to ensure an effective return of the initial
investment on the production of these solar eco bins. The fixed and variable cost has been
included in the initial budget, showing the profitability of using the appliance within the first
year of operations.

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The solar eco bin is an addition to the pre existing product within a household that
some of the homes already have and have been using. The economic and the ecological
benefits are well explainable and measured for social awareness and economic benefits that
can be calculated through sales report.
The solar eco systems can be bought back from the customers with the buyback
policy within the first six months of the product use as well as the older systems can be
recycled and exchanged with newer systems.
The marketing objective includes an effective customer satisfaction from the using of
the product. As well as gaining exposure of the product to the varied market segment, that
can be measured through marketing matrix and feedbacks.
Customer Target Profile
The geological demographics of the city of Brisbane, Australia has been taken up for
this marketing plan. The demographics and the target audience is kept towards the X and Y
Generation of both the genders of young or new families with a low to high range of income.
The psychographics is both makers and experience individuals along with inhabitants having
ecological concern.
Positioning
Value positioning
The solar bin is a complete solution to one of the major problems. It has been
specifically designed for the consumers who are looking forward for an effective solution for
waste disposal as well as generation of usable form of energy out of it. This bin can be
installed anywhere outside the home. It has a unique storage and newer waste disposal

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chamber along with solar incineration chamber to dispose of older and non-degradable
wastes. The bin is medium, affordable and sustainable ion nature, making it value proposed.
Market Research
With the help of online survey, data has been successfully obtained from the potential
consumers and to understand the customer needs the survey would continue to flow. The
product being a new one and newly introduced, the secondary data would be helpful in the
identification of the competitor’s SWOT analysis.
Product Strategy
Product
The solar eco bin is a product of combination between durability and experience. The
solar bin is not only acts a mini reservoir for the waste but it is also a recycling chamber of all
the waste products of a household. Eco bin is meant for dumping all the solid wastes of the
household. The solar bin has special pipe connection that channels from the bin that
successfully direct the biogas that emits from the chambers, which in turn can be utilized as
cooking fuel. This would be helpful in saving the ecology with less emissions and save
economy with expenditure on cooking fuels (Chandrappa and Das 2012).
The core benefits of the product is self recycling and eco friendly that not only
recycles the waste, generates cooking fuels out of the biogas chamber but also the bin can be
used to generate power to light the house hold using special charging systems and fuel cells
to store the energy (Fahrenbruch and Bube 2012). The product is incorporated with lifetime
warranty with minimal service charges.

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The solar eco bin is aimed towards to the consumers specifically the urban dwellers
with little benefits in terms of successful waste management and disposal systems.
The unique selling proposition of the product is that unlike tradition bins that needs to
be manually disposed of the waste materials, this solar powered bin is self sustaining and can
automatically process the waste depending on the nature. Not only the bin can favor waste
disposal but it can utilize the waste materials to produce combustible gas can be stored and
used for various purpose (Curry and Pillay 2012). The solar board attached not only powers
the bin but the energy can be stored in other fuel cells and be used for future purpose. The
solar bin is only a one-time investment with lifetime benefits (Tyagi and Lo 2013).
Packing
The design of Eco Home Solutions needs top be simple to reflect the simplification of
waste recycling. The packing of the product would depend on the size of the product. The
product needs to be in simple box created by BioPak out of pulp molding and stabilized
materials and BioWrap, a form of biodegradable plastic. Labeling should be catchy and
relative with the purpose (Kotler, P., 2012).
Price
The pricing would be connected with the cost of production of the materials needed
for the manufacturing of the product. While estimating the retail price consideration should
be made on the value of the benefits that the customers would receive by the product. Price
refers to the value that the consumers give or exchange in return for obtaining the desired
product or item (Kotler, P., 2012). The value refers to the benefits that the consumer receives
from the product after buying or utilization (Kotler 2012). It can be considered that the price
of the product can be estimated on the product value of the item.

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Eco Home Solutions is a new company that has introduced a new product in the
market, it is necessary to ensure that the offering is profitable in the early stages to ensure
survival in the tough market conditions. Since the product is new in the market and initially
no competitors in the market, awareness should be propagate against the idea of using
sustainable products. Offering of good quality products to ensure rising customer demands in
the long run.
Pricing Strategy
The pricing strategy needs to be formulated in such a manner that it recovers the
initial research and development and made affordable so that it can be borne by any average
family and garner the benefits at the same time. In order to do that the pricing should be
limited to an average of $400 to $600. To prevent the competitors to intervene patents and
copyrights should be implemented (Kotler 2012).
Promotion
The solar eco bin’s main target audiences are the previous and the younger
generations with newer potential and embarking on to new life.
The idea of a clean and sustainable source of energy and environment can be done by
inducing the true knowledge and benefits of a clean environment and persuading them to
install one system that is beneficial for the long run (Waite 2013).
This promotion can be propagated with free social induction campaigns and positing
in social networking sites including blogs and websites. Environment awareness events and
programs can be used as a platform to officially introduce and demonstrate the product,
indirectly encouraging the customers to look forward into it (Rosenbloom 2012).

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Place
The eco bins can be channeled through known retail and departmental stores in
Brisbane. They can also be made available through bulk and online order. Special concession
and offers would be made applicable for bulk orders to encourage multiple purchases.
Customers who are willing to purchase yet unable to locate the availability of eco bins neither
they have access to the internet for them orders can be taken through telephone order placing
and the product can be delivered directly to the consumers.
People
The organization and management would be deployed accordingly to sufficiently
handle and execute the entire logistics of Eco Home solutions. From the manufacturing of the
solar bins to the effecting shipping and handling of the product to the consumers as well as
effective after sales service to ensure better customer feedback.
Process
The entire logistics management would be self sufficient to handle effective crisis
related to the production and the customer handling. The allotted team of the organization
would handle the production along with the supply chain management. Individual and
relevant divisions of the organization would handle the sales, marketing and the customer
service related to the product.
Physical Evidence
In order to gather the physical evidence related to the efficiency of the product,
customers can be provided with live demonstration about the functions of the product as well
as its safe and user friendly interface. This can help the consumers get acknowledged about

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the utility and the nature of the device. To add leverage the customer can be given the
opportunity to utilize free trails of the eco bins.
Evaluation and Control
The ongoing evaluation and control of the marketing strategy is extremely vital for
the product and the company since it ensures the reaching of the estimated target consumers
and generating newer customer bases as well as expansion of the brand.
The financial target needs to be monitored on weekly basis to understand the rate of
growth and development.
The primary target of Eco Home Solutions is annual expansion and the availability of its
products in a diverse segment including home appliance stores and departments.
The lifetime warranty as well as the buyback and exchange schemes for interested
and unsatisfied customer is an added point to the sustainability by recycling of the product for
re sale.
Conclusion
With help of this report, an eco friendly product has been developed and launched in
the market that functions on the marketing principles and the theories. With an alarming
demand for a cleaner and lesser polluting environment this product has been specially
devised, that not only recycles waste products but also generates renewable and non polluting
form of energy, that can be used for different purpose. Solar Eco bin is a specially made
garbage and waste disposal system that uses thermal or solar energy to operate and recycles
the waste products as well as producing renewable source of energy such as bio gas that can

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be used for combustion purposes. The solar panel can be used to store the solar energy in fuel
cells for future utilization. The target market is a small part of Brisbane city, mostly the older
and younger generation. The product, pricing, place and the promotion has been devised
according to the product and the needs of the target consumers. The pricing needs to be
developed in such a manner that it meets the initial investment of the company and it can be
afforded by the consumers as well.

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References
Brunner, J. and Glasson, J. eds., 2015. Contemporary issues in Australian urban and regional
planning. Routledge.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit
from them. John Wiley & Sons.
Rosenbloom, B., 2012. Marketing channels. Cengage Learning.
Kotler, P., 2012. Kotler on marketing. Simon and Schuster.
Mitchell, B., 2013. Resource & environmental management. Routledge.
Ludwig, C., Hellweg, S. and Stucki, S. eds., 2012. Municipal solid waste management:
strategies and technologies for sustainable solutions. Springer Science & Business Media.
White, P., Dranke, M. and Hindle, P., 2012. Integrated solid waste management: a lifecycle
inventory. Springer Science & Business Media.
Marshall, R.E. and Farahbakhsh, K., 2013. Systems approaches to integrated solid waste
management in developing countries. Waste Management, 33(4), pp.988-1003.
Madu, C.N. and Kuei, C.H. eds., 2012. Handbook of sustainability management. World
Scientific.
Chandrappa, R. and Das, D.B., 2012. Solid waste management: Principles and practice.
Springer Science & Business Media.
Fahrenbruch, A. and Bube, R., 2012. Fundamentals of solar cells: photovoltaic solar energy
conversion. Elsevier.

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Tyagi, V.K. and Lo, S.L., 2013. Sludge: a waste or renewable source for energy and
resources recovery?. Renewable and Sustainable Energy Reviews, 25, pp.708-728.
Curry, N. and Pillay, P., 2012. Biogas prediction and design of a food waste to energy system
for the urban environment. Renewable Energy, 41, pp.200-209.
Waite, R., 2013. Household waste recycling. Routledge.