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Sustainable Marketing: A Guide to Socially Responsible and Ethical Marketing Practices

To enhance understanding of marketing, provide theoretical overview, acknowledge importance of sustainable marketing, and analyze ethical considerations in marketing practice.

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Added on  2023-05-30

About This Document

This presentation provides an overview of sustainable marketing, including socially responsible marketing and ethical issues in marketing. It discusses the importance of sustainability in marketing and provides examples of sustainable practices. The presentation also covers the environmental issues of sustainable marketing and how to implement sustainable practices in marketing organizations.

Sustainable Marketing: A Guide to Socially Responsible and Ethical Marketing Practices

To enhance understanding of marketing, provide theoretical overview, acknowledge importance of sustainable marketing, and analyze ethical considerations in marketing practice.

   Added on 2023-05-30

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Sustainable
marketing
Sustainable Marketing: A Guide to Socially Responsible and Ethical Marketing Practices_1
Sustainable marketing
It includes marketing aims for long term
growth of an organization through
sustainable practices.
It takes care of fundamental issues
such as environment, social and
economical.
It involves optimization of both material
and financial resources thereby
curtailing the wastage generated in the
marketing process (Turker, 2018).
It not only improves better allocation of
resources but also increases the profit
earnings.
Sustainable Marketing: A Guide to Socially Responsible and Ethical Marketing Practices_2
Socially responsible marketing
It involves the marketing process which
undertakes its activities in the best interests
of the society as a whole.
It is also referred as ethical corporate
marketing and sometimes green marketing.
It aims to understand the impact that a
product or service offered has on the
society and environment.
This is a part of corporate social
responsibility.
It aims at educating the customers correctly
about the characteristics of the product
thereby building valuable relationship with
its customers.
Sustainable Marketing: A Guide to Socially Responsible and Ethical Marketing Practices_3

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