Marketing Essentials: Adoption of Marketing Mix for Achieving Objectives

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
Covered in PPT............................................................................................................................1
LO2..................................................................................................................................................1
P3 Adoption of Marketing Mix for Achieving Targeted Objectives...........................................1
LO3..................................................................................................................................................5
P4 Assessment of Business Marketing Plan................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing essential is the concept of developing marketing strategies based on
elements such as product, price, promotion, place, packaging, positioning and people. The
elements are useful in evaluation and revaluation of business activities. The factors are
considered on regular basis to ensure achievement of optimum outputs in marketplace. Beauty
Giant is a British personal care company established in 18 November 2008 headquartered in
Scotland, England dealing in hair colour, skin care, make up, perfume, hair care and sun
protection. The company claims to hold total of 33% share in the type of industry and plans to
expand the business furthermore. The report will discuss the roles and responsibilities of
marketing function, and also their interrelationship with the other department of the organization.
Also the applicability of marketing mix for different organizations for marketing planning will
be evaluated to attain business objective and the ideal marketing plan for the organization will be
summarized.
LO1
Covered in PPT
LO2
P3 Adoption of Marketing Mix for Achieving Targeted Objectives
Marketing Mix is the combination of adaptable factors such as product, price, place,
promotion, etc. which are acquired by the organisation to achieve the targeted development in
the market and increase its share. It is basically a tool through which the needs and demands of
the customers can be identified and influenced according to the product of the company. It
includes study of 7P's which are as follows:
BASIS BEAUTY GIANT L'ORÉAL
Product It basically deals in cosmetics
such as mascara, eye shadow,
etc. and unisex toiletries like
body wash, shampoos, etc. and
recently Beauty Giant has
launched a new product named
as 'Forever Young' which is an
L'oréal is the largest growing
cosmetic company which offers
various skincare, professionals
make-up such as concealer, eye
liner, etc., healthcare, perfumery
products for all the age groups
and for both men and women.
1