Marketing Plan for The Organic Store

Marketing plan

Table of Contents
Overview of the proposed business idea.....................................................................................2
Evaluation of an external environment........................................................................................2
Competitive advantage................................................................................................................4
Target market...............................................................................................................................7
REFERENCES................................................................................................................................8

Overview of the proposed business idea
“The Organic Store” is the new business idea which was established within UK. Further,
it is a grocery store where only organic food items will be offered to their customers. Also,
company place offer the customized products because it has a strong suppliers within a country
who are able to meet the defined aim. Moreover, by analysing the pandemic situation, company
also offer product online which in turn assist to meet the defined aim. As per the statista, it is
analysed that from 2020, most of the shoppers convert their business online because the demand
of online product increases.
Further, it is examined that Soil Association certification’s organic market report 2021,
revealed that UK’s organic market is worth at £2.79 billion and there is 12.6% growth in the
market identified (Online organic shopping behaviour of UK, 2020). Also, due to increases
diseases, most of the customers prefer to shift towards an organic food and drink products. That
is why, it can be stated that opening a new organic department within UK is feasible. Along with
this, offer product online also assist company to meet the demand of people and maximize the
customer base as well. Therefore, the proposed business idea also require least investment which
in turn helps to enhanced the business performance within next further years.
Vision: To transform the food industry into health as well as sustainable socially response
business.
Mission: To become a leader in food industry by offering high quality products at low and
affordable rates.
Objectives: The objective of The Organic Store is to increase the market share and supply the
best variety of food products to their customers in order to raise the business brand image.
Evaluation of an external environment
In order to establish a business within new country, it is necessary for the business to
determine the external environment. It is possible by using Pestle as a strategic framework which
helps to identify the key factors that affect external environment of the company. These are as
mentioned below: