SOSTAC Model for Whole Foods UK to Expand Business in India

PPM Group

TABLE OF CONTENTS
Overview......................................................................................................................................2
TASK 1............................................................................................................................................2
Situational analysis on macro environment.................................................................................2
Objectives....................................................................................................................................3
TASK 2............................................................................................................................................3
Strategy........................................................................................................................................3
Tactics..........................................................................................................................................3
TASK 3............................................................................................................................................4
Action..........................................................................................................................................4
Control.........................................................................................................................................4
REFERENCES................................................................................................................................5

Overview
The entire report is based upon Whole Foods UK which is deal in health food and
supplements and offer range of food products to their customers. The company is planning to
expand its business in India and for that SOSTAC model is used which is mentioned below:
TASK 1
Situational analysis on macro environment
By using Pestle analysis for India, the macro environment factor can be analyzed such as:
 Political: India has a good political situation where organization can easily enter in order
to offer services and product. For that Whole Foods UK must have to identify the tax rate
before implementing the business for its smooth functioning.
 Economic: This is deal with inflation rate and employment rate of a country and that is
why, before implementing in a country, it is necessary for a business to identify the
economic situation. Though India has a stable economy and that is why, Whole Foods
UK can easily operate in a business.
 Social: This is deal with the perception of a people towards a product and India is rich in
culture and that majority of them are vegetarian and health conscious (Thomas and et.al.,
2021). That is why, operate business in India will help to improve the business and attract
the range of customers.
 Technological: It is deal with advance technology and to sustain the brand image at
different country, quoted business can start offering the product online. This in turn help
to generate the effective results so that positive outcome can be generated.
 Legal: It is all about comply with laws and legislation, that is why, Whole Foods UK
should comply with employment act, discrimination law in order to run a business in
smooth manner. If this is not performed, then it affects the business operation and
decrease the brand image as well.
 Environment: It is all about concern with environment, in this business has to ensure that
it follows sustainability act where business do not use any products that affect the
environment (Phan, 2021). Also, the polythene uses by the business should be made up of
paper so that it cannot affect the environment adversely.