Assignment | Marketing Plan: Organizational overview: Houzit

MARKETING
PLAN

ORGANIZATIONAL
OVERVIEW
• Houzit is a famous chain of homewares in Brisbane. The company is having
fifteen stores in the areas of Brisbane.
• Houzit has attained popularity by providing an extensive range of mirrors,
bathroom fittings, bedroom fitting and decorative pieces to the customers.
• The focus of Houzit is on the parameters like quality, exclusive items and
selection.
• The company has completed almost five years of its operation.
• The recognition has been created by the company in the target market in
order to appeal more number of customers

STRATEGIC DIRECTION
• Houzit is a retail brand and satisfies the needs of the
homemakers by offering a unique choice of quality homeware
products with a simple payment process.
• The strategic direction of the organization can be ascertained
from mission and vision.
• The mission of Houzit is enlarging business by making sure its
existence in all the leading towns of the Australian market by
2020.
• The major concentration of Houzit is on 3 parameters, quality,
selection, and exclusive items (Martina and Vacirca, 2017).

ORGANIZATIONAL
OBJECTIVES
• Increase annual sales by $5 million through
moving sales figures from $15 million every year
to $20 million every year in the coming 3 years
• Increase the record of loyal customers by 5000
• Establish brand recognition in Brisbane which is
a potential market

GAPS BETWEEN OBJECTIVES
AND CURRENT CAPABILITIES
OF THE ORGANIZATION
• Houzit is having aim to expand the business but it do not have sufficient
number of employees to work together for attaining organizational goals.
• There is gap in the objective and current capabilities.
• The objectives fixed by the Houzit are not possible to attain the current
capabilities and resources.
• It is also not possible by the company to follow all the legislations and
norms.
• Houzit is serving from the last five years but has a restricted number of
employees.

TO BE CONTINUED...
• Houzit focuses on the operations of the company to have
bright and comfortable stores for shopping.
• The focus of the company is not in configuration with the
regulations which are put forward by the government in the
local economy (Nenycz-Thiel and Romaniuk, 2016).
• In this manner, Houzit will have a gap between the goals
decided and current capabilities and resources.