This presentation provides a comprehensive marketing plan for Houzit, an Australian company specializing in quality home ware. It includes a background of the company, SWOT analysis, marketing objectives, and marketing mix. The plan aims to expand operations to other parts of Australia and cater to a wide customer base.
Contribute Materials
Your contribution can guide someoneβs learning journey. Share your
documents today.
Marketing Planβ Houzit
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
ο½Houzit is a well-known Australian company that specializes in the production of quality home ware for customers in Brisbane. I ο½t runs as many as 15 stores in the city of Brisbane, all of which are coordinated from the head office of the company that is situated in Milton. ο½Based on its business success in Brisbane and in the Greater Brisbane area in particular, the Houzit Company intends on expanding operations to other parts of Australia. Background
ο½Strengthsβ The main strength associated with a company like Houzit is the fact that it deals in quality bathroom and kitchen fittings and accessories. ο½Its products cater to a sophisticated and elegant clientele, and are well known for their beautiful designs, wide range, easy accessibility and easy usability. The staff working at the Houzit stores are very knowledgeable and are capable of addressing any and every query related to home ware products. ο½Houzit also has a loyal customer base, and it creates a retain space which is bright, efficient and functional for urban and commercial districts. SWOT Analysis
ο½Weaknessesβ Most of the Houzit products like kitchen fittings, bathroom fittings, bedroom furnishings, mirrors and decorative items are those that are quite exclusive in nature and can only be afforded by a specific elite clientele. ο½The lack of critical mass and store cover implies also that Houzit has a very limited budget for marketing activities. It is also low on funds because of the inability of several customers to repay for the products that they borrow on credit from the Houzit stores. SWOT Analysis
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
ο½Opportunitiesβ Almost every person in Australia today holds the desire to decorate their homes in the best possible way. There are very few high income and middle- income people in Australia who do not live in beautifully furnished homes and apartments. ο½It is therefore expected that the products launched by Houzit in other cities and towns in Australia will be those that are much in demand by the people living over here.
ο½Threatsβ There are other companies in Australia that offer products which are similar to those manufactured and sold by Houzit, but which are made available to the Australian population at a much lower price. ο½The fact that the Houzit home ware prices are higher than others in the market because of their quality and sophisticated designs may turn out to be problematic when expanding to other cities and towns, where stores offering home ware at lower prices may be preferred to the products that are sold by Houzit. ο½Competition can be expected from both local as well as national retailers in home ware products in the Australian market, and the recent slump in the economy can also impact the ability of customers to pay for Houzit products. SWOT Analysis
ο½The primary objective of the Houzit Company is to reach out to a wide customer base in the cities and towns of Australia that it expands its operations to. ο½To increase sales within the first six months of operation ο½To cater to the demands of both high and middle income customers in the new areas of its business operations ο½To attain growing demand and recognition for its high quality home ware goods. Marketing Objectives
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
ο½Productβ The product to be marketed in the new location includes mirrors, decorative items, bedroom furnishings, bathroom fittings, and kitchen fittings and accessories, all of which Houzit is already famous for in the Australian city of Brisbane. ο½Place- The place where the Houzit home ware products shall be marketed are departmental stores and super markets in the new cities and towns that Houzit expands its operations to. Houzit products will also be made available to customers online. Marketing Mix
ο½Priceβ The Houzit products will be kept affordably priced for the benefit of customers in the new cities and towns of operation. The average price of a Houzit product will be limited to $ 100 in spite of its high quality and elegant design so that customers of diverse budgets can be in a position to afford it. ο½Promotionβ The Houzit Company will take advantage of e-commerce platforms and social media platforms to market its extensive range of bathroom fittings, bedroom furnishings, mirrors, decorative items, kitchen fittings and accessories. ο½ Marketing Mix
ο½Baines, P., Fill, C., Rosengren, S. and Antonetti, P., 2017.Fundamentals of Marketing. Oxford University Press ο½Flostrand, A., Ho, J.Y. and Krider, R.E., 2016. Implementing βMarketing Meβ A Simulation Enhanced Variant for a Student Self-Marketing Exercise.Journal of Marketing Education,38(2), pp.83-89. ο½Kleinaltenkamp, M., Plinke, W., Wilkinson, I. and Geiger, I., 2015.Fundamentals of Business-to-business Marketing. Springer. ο½McKay, G., Hopkinson, P. and Ng, L.H., 2018. Fundamentals of marketing.Fundamentals of marketing. Bibliopgraphy
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser