Marketing Plan for Houzit

Marketing Plan –
Houzit

 Houzit is a well-known Australian company
that specializes in the production of quality
home ware for customers in Brisbane. I
 t runs as many as 15 stores in the city of
Brisbane, all of which are coordinated from
the head office of the company that is
situated in Milton.
 Based on its business success in Brisbane and
in the Greater Brisbane area in particular, the
Houzit Company intends on expanding
operations to other parts of Australia.
Background

 Strengths – The main strength associated with a
company like Houzit is the fact that it deals in quality
bathroom and kitchen fittings and accessories.
 Its products cater to a sophisticated and elegant
clientele, and are well known for their beautiful
designs, wide range, easy accessibility and easy
usability.
The staff working at the Houzit stores are very
knowledgeable and are capable of addressing any and
every query related to home ware products.
 Houzit also has a loyal customer base, and it creates a
retain space which is bright, efficient and functional
for urban and commercial districts.
SWOT Analysis

 Weaknesses – Most of the Houzit products like
kitchen fittings, bathroom fittings, bedroom
furnishings, mirrors and decorative items are
those that are quite exclusive in nature and can
only be afforded by a specific elite clientele.
 The lack of critical mass and store cover implies
also that Houzit has a very limited budget for
marketing activities. It is also low on funds
because of the inability of several customers to
repay for the products that they borrow on
credit from the Houzit stores.
SWOT Analysis