Marketing Plan & Analysis (pdf)
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Added on 2021-01-02
Marketing Plan & Analysis (pdf)
Added on 2021-01-02
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MARKETING PLAN
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1MARKET ANALYSIS....................................................................................................................1Company analysis:......................................................................................................................1Customer analysis:......................................................................................................................2Market condition Analysis:.........................................................................................................2Competitor Analysis:..................................................................................................................4MARKETING STRATERGY.........................................................................................................4SWOT analysis:..........................................................................................................................4TARGET MARKET SELECTION.................................................................................................5Demographic segmentation:........................................................................................................5Geographic segmentation:...........................................................................................................6Psycho-graphic segmentation:....................................................................................................6PRODUCT POSITIONING............................................................................................................6MARKET MIX DECISION............................................................................................................7Product:.......................................................................................................................................7Price: ..........................................................................................................................................7Promotion:...................................................................................................................................8Place:...........................................................................................................................................8FINANCIAL POSITIONING..........................................................................................................8REFERENCES..............................................................................................................................10
EXECUTIVE SUMMARYMarketing plan helps in defining the roles and responsibility ODF marketing executivesin order to achieve the goals of the company. When a company is heading towards introducing orlaunching a new product in a market, it essential for the marketing executive to analyse all themarketing perceptive and prepare a proper marketing plan for launching the product. Marketinganalysis is the an essential plan for the marketing plan of a company. Marketing analysis can bedefined as the quantitative and qualitative assessment of a market. Marketing plan involves thepreparation of policies, strategies, budgets etc. for marketing activity. The present report hasprepared a marketing plan of Samsung which are launching new Galaxy Note 9. The report hasexplained the marketing analysis that included the customer, market condition and competitorsof Samsung. Further, detailed study of SWOT analysis of Samsung smartphones whichconcluded different factors that may affect the Samsung mobile. Report has discussed about thebasis segmentation Samsung has done for target the customer in market. Brand positioning ofSamsung in market and perceptive of customers about the Samsung's Smartphones hasconcluded. It has been concluded how marketing mix analysis of Samsung Smartphones helpedin its marketing strategy. Moreover, a budgeted cash flow has discussed different marketingactivity for new Samsung Galaxy Note 9.MARKET ANALYSISCompany analysis:Samsung was founded by Byung Chull Lee in 1938 in Korea. In over 70 years, Samsunghas been expanded its business with a diverse businesses with the advanced technology of manyproducts in world. Samsung electronics leads the global market in high-tech electronicsmanufacturing and digital marketing (Chen and Ann, 2016). Samsung Mobile division is one ofthe major within Samsung electronics that all are the part of Samsung Groups.Telecommunication business of Samsung division engaged in manufacturing the variousproducts from mobile devices.1
Samsung has launched new version of its Samsung galaxy note series which is SamsungGalaxy Note 9. the new mobile device has new and advanced feature that from note 8. the newmobile has been launched with the biggest change with a S-Pen. Samsung Note 9 has come upwith further improvement in its camera quality (Xu, Frankwick and Ramirez, 2016).Customer analysis:Samsung's target market for its mobile devices are very wide. The target market ofSamsung's new galaxy note 9 is the customer age range between 20 to 50s. The Note 9 has beenmanufactured by considering the needs of the youngster as they are more attracted to thetechnological features. It has been analysed by the marketer that the customer in market arespending more on the advanced technological mobile devices that before (Kim and Ko, 2012).Samsung has been launching its mobile devices in more than 80 countries. The main target ofSamsung Galaxy 9 are youngster.Market condition Analysis:2Illustration 1: SamsungSource: (Samsung logo , 2018)
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