Report on Marketing Plan - Foodland
Added on 2020-06-05
10 Pages2471 Words322 Views
Marketing
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MARKETING PLAN
Table of ContentsINTRODUCTION...........................................................................................................................1Products or services of organisation................................................................................................1Objectives with the products or services.........................................................................................1Primary and Secondary target market .............................................................................................2Major competitors and their products and services.........................................................................2SWOT & PESTLE Analysis............................................................................................................3Marketing Mix.................................................................................................................................4Australian Marketing Rules ............................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................1
INTRODUCTIONEconomy of a company depends upon its FMCG industry. It means Fast MovingConsumer Good. It includes those items that have consumption in within shortest period of time.There are so many stores that are running their business operations in selling products that to beused in day to day operations of a person like cosmetics, food, beverages etc. A store that isselling so many products at same time and single place can be named as supermarkets. Foodlandis an Australian supermarket store that is conducting their business specially in southernterritory. It was founded in 1962 in Glenelg South, Australia. It is running by Romeo's RetailGroup. It is now having 120 stores in Australia (Entezari, Karimi and Kianfar, 2014). Products or services of organisationFoodland supermarket has variety of products in their portfolio to gain more profits alongwith greater market share in industry. It is now offering in several products range that includesbeverages, fruits, vegetables, cleaning items, groceries etc. This market also provides anopportunity of buying all daily needed items at one place. This kind of purchasing saves time ofa consumer and he does not need to visit so many places to purchase different products. Thisstore is having high sales as it is operating moderately its business with many variants. It isknown for its quality service that a consumer can order food and other products online and canget those item at their desired location. This activity make them different from those stores thatare operating their business in local scale and if a person want to buy these they need to visit thatstore to make purchases. It is also deals in providing recipes for various dishes that a client canuse. It is an additional facility that is given by Foodland supermarkets (Westwood, 2016). Objectives with the products or servicesFoodland is running their business activities in many alternates and also serving bestquality services like online food delivery services along with providing recipes. When store wasrecently launched it had its vision that they put their customers at top priority because they aremain attribute to company's growth and success. Nowadays when store is employing more than2500 employees into their firm but their motto is still same as it was in earlier time. Companywants to serve their clients with extraordinary services to gain prestige and satisfaction of theirclients as they thought a satisfied customer can generate more business and benefits to them.Their missions are to fulfil all customer need at the same time (Fernández-Cavia and et. al.,1
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