Marketing Plan For NRM Telecom and Security Services

MARKETING PLAN
Name of the Student
Name of the University
Author Note

INTRODUCTION
• Aim of this presentation is to prepare a one-year marketing plan
• Selected organization is NRM Telecom and Security Services
• Marketing strategy and marketing miz will be discussed here
• Micro and Macro environment of the organization will be analysed
• Financial projections with monitoring and evaluation will also be
included here

ORGANIZATION AND STRATEGIC PLAN
• NRM Telecom & Security Services is the organization which is based in Canada
• It offers innovative communication services in the region of Canada in the
Telecom
• Founded in 2006 and headquarter of this business house is in Winnipeg, Manitoba
• Have branch offices at Saskatchewan, Saskatoon, Ontario and Thunder Bay
• Strategic plan of the management of this organization is to provide superior
services to their customer
• Providing the best and on time solutions to their customers are also required
• All these services need to be provided within the stipulated budget
• Focus need to be on the efforts with the industry leaders in each of the area of
services that are provided by them, which includes telecom, security, and data
integrity, where they are tied with Mintel, Toshiba and Cisco respectively

SWOT ANALYSIS
• STRENGTHS – Collaboration with reputed organizations, leadership
capabilities, business performances, satisfaction level of customers, quick
and efficient solutions
• WEAKNESSES – Lack of experience, Inefficiency level of some
employees, compatibility of the current organizational structure with the
business model
• OPPORTUNITIES – Expansion into new market places, fresh trends in the
market place, advancement in the area of technology
• THREATS – Meeting the ever-changing demands of the people, increase in
the prices of the raw materials, alteration in buying behavior of the
customers, online channels