Introduction of Rogers Wireless

Running Head: Rogers 0
Introduction of management

Rogers 1
Introduction
Rogers Wireless is a Canadian wireless telephone organization, which has
headquarters in Toronto and provides services nationally throughout Canada. Ted Rogers,
Marc Belzberg, Philippe de Gaspe Beaubien, and David Margolese establish Rogers Wireless
in 1983. It is Canada’s biggest wireless carrier with revenues under $15.1 billion, 10.8
million subscribers in 2018. It is stated that cellular wireless technology would be utilized for
more than simple voice calls. It is a mobile network operator industry, which is a provider of
cable television, information technology, wireless communication services, telephony, and
internet services to business & consumers (Kim, Gutruf, Chiarelli, Heo, Cho, Xie & Lee,
2017).
They also offer Rogers Smart Business Monitoring, business monitoring, security &
automation system, Fido MasterCard & Rogers Platinum MasterCard, Rogers Smart Home
Monitoring, and the credit card that permit clients to gain cashback and reward points on
spending. Through Rogers Wireless, the organization is involved in television & radio
broadcasting, magazines & digital media, and televised & online shopping (Park, Brenner,
Shin, Morgan, Copits, Chung & Yoon, 2015). In this report, the discussion has been made on
describing the customer base, mission, and vision of the Rogers Wireless. In addition, it also
discusses corporate-level strategies, business-level strategies, and SWOT analysis.
Customer Base
In the wireless industry, Rogers is the biggest data & voice telecommunication
services provider, which serves approximately 9.3 million customers under Chatr, Fido, and
Rogers’s brands. It is also the prominent cable service provider of Canada, which deliver
telephony & television products as well as high-speed Internet access to several customers in
New Brunswick, Newfoundland, and Ontario (Kim, Lee, Raj, Lee, Reeder, Koo & Choi,
2018). The organization also delivers networking and telecom services to government,
enterprise, and carrier customer. It is stated that overhauling the customer experience is the
significant pillar of the Rogers strategy to enhance its competitive advantage. Their mission is
to offer consistent and superior connections to the customers despite the channel they are
selecting (Kim, Banks, Cheng, Xie, Xu, Jang & Wei, 2015).

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Mission & Core Values
Rogers Wireless mission is to offer innovative communication services to the
customer and continue to grow as a business. It owns a well-structured set of diverse
initiative and corporate values to assist the organization in a respectable manner. They also
believe in generating corporate social responsibility and adding great value to our clients
through an accessible and innovative array of cable, wireless, media products & services,
telephone, and internet services. They also deliver information technology solutions and
business communication services that assist our client win. It is stated that our “as-a-service”
solutions permit the clients to enhance efficiency, productivity, and collaboration, operate
more effectively, and decrease cost. They are also assisting the organization in changing its
market and industry disruptions. Their main purpose is to bring our clients towards the latest
innovation and fastest speed (Khan, Björninen, Sydänheimo & Ukkonen, 2015).
Rogers Wireless core values depict that they need to develop the organization by
maintaining brilliant digital connectivity. They believe in innovation and carries relentlessly
spirit forward to contribute effectively to the society, community, and economy. They assist
in bringing innovative ideas and approaches, which are suitable for the business. They also
work cooperatively within and across groups to attain objectives and aims (Gagnon-Turcotte,
LeChasseur, Bories, Messaddeq, De Koninck & Gosselin, 2016).
Vision
Rogers Wireless vision states that strong corporate citizenship is a significant part of
our heritage. They strive to be a good business for a good neighbour in society, good business
for our clients & shareholders, and a good employer for our people. They are also
concentrated on strengthening CSR practices and embracing a more systematic & rigorous
approach (Dutka, Starychenko, Melnyk & Kernytskyy, 2016). They also tackle new
challenges that matter to our shareholders such as stepping up our efforts to reduce our
environmental footprint and assist the clients to deliver the products and services effectively.
Along with a strong set of wide-ranging initiative and corporate values to operate our
business effectively, they add great value to our clients’ lives through an accessible array of
cable, telephony, high-speed internet, and wireless products (Omar, Ain, Norhassim,
Marzuki, Abdullah & Ahmad, 2017).