Marketing Plan for Nature Valley Energy Bars

Running head: MARKETING PLAN
MARKETING PLAN
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MARKETING PLAN
Executive Summary
This marketing plan is dedicated to the new product launch of Nature Valley Company. The
product designed for this new venture in organic Energy Bars. The market for organic foods
has increased in the Australian markets. But the new generation is tend to be attracted by the
products that are less time consuming and more effective. This is why the protein and energy
bars and drinks are capturing the market day by day. This report would present the
background and analysis of the present market position of the company and how the new plan
would be implemented in the context. The objectives of the new launch, as well as the target
consumers, would be discussed. This is an overall market plan for the new Nature Valley
Energy bars which would consist of the positioning, marketing price, product, delivery and
place. The estimated profit for this new project is calculated as $ 22,000.

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MARKETING PLAN
Table of Contents
1. Current situation.........................................................................................................3
2. Objectives...................................................................................................................3
3. Target market.............................................................................................................4
4. Marketing strategies...................................................................................................5
4.1 Positioning............................................................................................................5
4.2 Product.................................................................................................................6
4.3 Price......................................................................................................................7
4.4 Placement.............................................................................................................8
4.5 Promotion.............................................................................................................8
5. Marketing implementation.........................................................................................9
6. Budget......................................................................................................................11
7. Evaluation and control.............................................................................................11
References....................................................................................................................14

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MARKETING PLAN
1. Current situation
 Background: The new product would be launched for Nature Valley Company to
achieve more sustainable markets. The product would be the energy bars of organic
ingredients. The Australians are tending to use more organic foods as they are healthy
and far less harmful compared to the regular foods available in the market.
 Environmental Analysis: The macro and Microanalysis of the business environment
for organic food in Australia shows that the demand for this type of readymade source
of energy is increasing day by day. Therefore, it has a favourable environment for
organic energy bars launching in the target market.
 Market and customer analysis: The market of organic foods have grown by 9.8 %
in the year gap 2017-18, and it would be one of the most popular choices by the year
2021. Australia is a potential market for organic food bars as it has enough organic
farming resources and huge demand for the products among the customers.
2. Objectives
The mission of Nature Valley is to provide quality products more a more sustainable
future. The objective of new energy bars has been fixed in SMART methods. These
objectives are divided into financial, marketing and sustainable aspects.
Financial Objectives
 To achieve a sale revenue of $ 1.5 billion within the three years of product launch.
 To increase the growth of the company by 5% in a year and 15% in five years.
Marketing Objectives
 The total time span for achieving the objectives and goals for the new product would
be five years.