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Marketing Plan of Introducing New Chocolate

   

Added on  2019-10-18

8 Pages1326 Words244 Views
Higher Education
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Marketing Plan of Choclate
Marketing Plan of Introducing New Chocolate_1

Table of ContentsSection: 1.........................................................................................................................................1Concept of Marketing..................................................................................................................1Marketing Planning Process.........................................................................................................2Contribution of Marketing Mix in effective Market Planning.....................................................2Section: 2.........................................................................................................................................3Market Segmentation...................................................................................................................3Target Market...............................................................................................................................4Positioning...................................................................................................................................5Section: 3.........................................................................................................................................5Marketing Mix.............................................................................................................................5Conclusion...................................................................................................................................5References....................................................................................................................................61
Marketing Plan of Introducing New Chocolate_2

Section: 1Concept of MarketingIn our daily life, we use variety of goods like toothpaste, milk, biscuits and many more things.The question arises how these goods reach to us? Obviously, every business houses who areproducing goods ensure that these goods are to be sold, so for this purpose, their task is to awarethe customers about their products and they should place their products at a consumerconvenience place. This includes various steps like the planning of product, promotion, pricing,sale, warehousing, etc. when we collect all these activities together; it is known as marketing. Inthis assignment, we will study the marketing plan of introducing new chocolate. There are twoconcepts of marketing which are:-1.Traditional concept 2.Modern conceptTraditional concept: - According to this marketing is a process of selling goods and serviceswhich are produced by business houses. (Welch, 2013)Thus, all the activities which areconnected with the selling of goods are known as marketing. This marketing conceptconcentrated mainly on promotion activities, and little concentration is paid towards satisfactionof the consumer. This concept has following implications:-This concept is mainly focused on product, means we should have a product, andwe have to sell it.2
Marketing Plan of Introducing New Chocolate_3

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