MARKETING PLAN OF PRODUCT LIKE COCA COLA

MARKETING PLAN
Name of the Student:
Name of the University:
Author’s Note

MARKETING PLAN
PRODUCT
• This company offers Coca Cola zero, Sprite, vitamin water, diet Coke, Fanta, Simply, Gold
Peak and other drink products (Arab 2018).
• This organisation is interested to promote diet coke in Australia.
CUSTOMER NEED
• The people of Australia are very much health conscious that is the reason they are preferring
health drinks, which is the market trend of Australia.
• The targeted market is Australia. According to the data of the World Bank, the population of
this country in 2019 was 24,992369 (Worldbank.org 2020). So the market size is large.

MARKETING PLAN
COMPANY
• This company is one of the largest soft drinks and beverage companies in this world
• The total revenue of this company in 2019 was 37.27 billion US dollars (Statista 2020).
DISTRIBUTION
• This organisation distribute its products through vending partners.
• Vending partners have the responsibility to distribute the product of the Cola Company to
retail outlets restaurants and corner stores.