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Marketing Plan of Debenhams PLC

   

Added on  2020-07-22

16 Pages3097 Words103 Views
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Marketing Plan
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Executive SummaryMarketing plan is the document or blueprint which consist of all the activities such asbusiness advertising and marketing efforts for the next year. The marketing plan of DebenhamsPLC is made with critical analysis of internal and external environment. PESTLE and SWOTtool is used for analysing the external environment of the organisation. Segmentation, targetingand positioning of the products and services provided by the organisation has been set. Thecritical analysis of the marketing mix variables which include the 7P's of marketing is evaluatedand SMART objectives is justified to achieve the goals and targets. Recommendation andsuggestion to overcome the drawbacks and conversion of threats and weaknesses to strengthsand opportunities is evaluated.
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Table of ContentsINTRODUCTION...........................................................................................................................1An audit of marketing analysis...............................................................................................1Segmentation, Targeting and Positioning...............................................................................5SMART-OBJECTIVES.........................................................................................................6Marketing Mix 7Ps.................................................................................................................7Recommendation for Measurement and control....................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10BIBLIOGRAPHY..........................................................................................................................12
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Illustration IndexIllustration 1: PESTLE analysis.......................................................................................................2Illustration 2: SWOT Analysis.........................................................................................................4Illustration 3: STP process...............................................................................................................5Illustration 4: SMART Objectives...................................................................................................6Illustration 5: Marketing Mix...........................................................................................................7
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