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Marketing Plan of Hollister Assignment

   

Added on  2021-01-01

7 Pages1375 Words111 Views
Marketing Plan

Table of ContentsINTRODUCTION...........................................................................................................................1Marketing plan of Hollister.........................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONMarketing is a business function and a broad process that includes research, productdesign and development, promotion and customer services ((Baier, 1983)). Hollister is anAmerican lifestyle clothing company. It is looking to diversity internationally and wants to openup new stores in a new country. Marketing plan is a part of an overall business plan. It containsa list of actions and strategies for promoting and development the products and services.Marketing plan of HollisterMarketing plan of Hollister- Marketing mix is most foundational element of marketingit is called four PS of marketing. It defines as product, place, price and promotion.Vision of marketing planTo increase the profitability of firm.To enhance consumer experience.Mission of marketing planTo achieve sales target as most as possible. To provide the best quality which helps to gain trust among consumersObjective of Hollister for marking mixTo expand the business in South Africa till the end of year 2019.To make a goodwill in organisation.SWOT StrengthWeaknessIt has a very theatrical and unique style.It is quite expensive for the young market.OpportunityThreatTo expand in to new countries, creates new clothing themes.Other cheaper brands in same country.Marketing strategy- Marketing strategy is a long-term and forward looking approach toplanning for achieving the determined goal. An effective marketing strategy combines the 4 PSof the marketing mix (Cohen, 2005). Hollister designs the strategy with marketing mix to meetthe company's marketing objectives as it wants to expand their business in South Africa, by1

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