Marketing Plan of Houzit Enterprise Assignment 2022

Running Head: MARKETING PLAN OF HOUZIT ENTERPRISE
MARKETING PLAN OF HOUZIT
Name of the Student
Name of the University
Author Note

MAARKETING PLAN OF HOUZIT ENTREPRISE
Introduction
The present studies revolve around the advertising and marketing plan. It is obvious that in order
to achieve profits and competitive advantages, the development of a proper marketing plan is
necessary. With the help of this, an organisation could identify its key advertising and marketing
element of the business and Cleary maps out the business paths, objectives and targets (Burns
and Dewhurst 2016). Hence, to identify current business opportunity and competitiveness of the
market, this study concentrates current business operation of the company Houzit. This report
separate into three different parts. All of these three parts include- organisational overview,
structure, size, market plan and opportunity and tactics of implementing opportunity.
Discussion
Part 1
Organisational overview
The enterprise Houzit is referred to as a chain of home-wares shops in Brisbane city. The
organisation is specialised in toilet fittings, mirrors, bedroom fittings, and other ornamental or
decorative gadgets. Houzit is presently operating its business across the whole Brisbane with 15
stores. All of these stores being controlled from their headquarter in Milton.
Strategic direction and Objective of the organisation
Houzit is determined to go to be a national retail emblem of meeting and satisfying the desire
and needs of human beings with its superior quality of products. The company is planning to
develop a large marketplace presence in homeware in each metropolitan city of the country.
Recently Houzit has 15 different stores in various places across the city. The organization is

MAARKETING PLAN OF HOUZIT ENTREPRISE
looking for to open up its new outlets in other specific regions of the country and try to create a
strong competitive market presence. Hence to fulfil the target, the organisation set some unique
marketing strategies. The implementation of these strategies may lead the Houzit to a
competitive position in the market. The objective of this company is to increase their product
sales from $15 million to $20 million per year over the next three year, and another objective is
to create a superior brand image and brand recognition. Hence at least one in three-person learns
about the company. The organisation tries to increase its customer loyalty list from 10000 to
15000.
Current size, resources, and capability of the organisation
Houzit is strolling its business nearly for 50 years. For that reason, the resource and size of the
organisation are becoming more extensive. The organisation mainly focuses on building outlets
at a commercial and urban retail district. The size of the company is near about 1,000- 1,500m2.
The company has total 15-20 full-time staffs and has a large number of causal staffs. The
company has a wide range of homeware gadgets and services. Except to make various types of
products and services, the company adopts multiple types of price plan.
Strengths of the organisation
 The working staffs of this organisation are highly skilled, well trained and knowledgeable
 Ample retail space which is bright and effective for commercial and urban retail district
 Immoderate consumer loyalty among repeat consumers
 Offerings superior quality of products with wide range and accessibility

MAARKETING PLAN OF HOUZIT ENTREPRISE
The weakness of the organisation
 The organisation has limited budgets to enhance brand awareness due to lack of outlets.
 The organisation continuously
The gaps between the objectives and the recent capabilities and resources
Houzit is making plans to boost their product sales from the recent figure to a larger figure in the
upcoming three years. The organisation might face a few financial issues. The organisation has
limited marketing budgets, thus executes the objectives; the organisation may require a huge
amount of financial resources. To increase their sales volume and expand their market, the
organisations have to open up brand new stores and also maximise the capabilities of human
resources. To develop brand recognition and brand awareness within a span of two years, the
organisation has to concentrate on the advertisement, promotional campaign, and endorsement of
products (Blackburn, Hart and Wainwright 2013). Besides, the organisation also has to
concentrate on the product quality and services that is again the question of huge investment.
Part 2
Opportunities
In order to fulfill the organisational goals, the organisation could concentrate on digital
promotion and joint venture because digital platform help to connect with people around the
world within a very short period. Besides digital marketing, Houzit also concentrates on
penetrating pricing policy. Penetration pricing policy could help to boost the market share by
selling their services and products comparatively at low charge.
Evaluating the risk and benefits of each opportunity