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Marketing Plan of Rolex Assignment - Desklib

   

Added on  2020-03-23

17 Pages3092 Words649 Views
Running head: MARKETING PLAN OF ROLEXMarketing strategy for RolexName of the Student:Name of the University:Author note:
Marketing Plan of Rolex Assignment - Desklib_1
1MARKETING PLAN OF ROLEXExecutive summary The following report of the company Rolex is a well known as a global brand. This reportanalyses the situation for the company by analysing with the situational analytical tool of SWOT.Again the company’s marketing objectives, demand assessments is also discussed in the report.The 4ps of marketing are discussed and based on that the segmentation targeting and positioningis given. . Further, the marketing objectives and financial objectives for the following 6 monthsare also given in the report. The implementation strategy and action programs are also discussedin the text.
Marketing Plan of Rolex Assignment - Desklib_2
2MARKETING PLAN OF ROLEXTable of ContentsIntroduction......................................................................................................................................4Situational analysis..........................................................................................................................4SWOT analysis............................................................................................................................4Mission vision and objectives..........................................................................................................6Defining segmentation, target market, positioning of Rolex...........................................................6Marketing mix of Rolex...................................................................................................................84p’s of Rolex................................................................................................................................8Demand Assessment........................................................................................................................9Action programs............................................................................................................................10Digital marketing communication plan.....................................................................................10Implementation strategy................................................................................................................103 marketing objectives...................................................................................................................12Financial objectives.......................................................................................................................12Conclusion.....................................................................................................................................14References......................................................................................................................................15
Marketing Plan of Rolex Assignment - Desklib_3
3MARKETING PLAN OF ROLEX
Marketing Plan of Rolex Assignment - Desklib_4

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