Marketing Plan of Woolworths Group

WOOLWORTHS GROUP & MARKETING PLAN
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Executive Summary
The report is about the marketing plan of the company Woolworths Group. It defines the
marketing plan of the company. The report describes about the theory of marketing and its
process of applicability. It defines the applicability of the marketing concept on the Woolworths
Group. The report provides the information about the marketing mix of the company. It defines
the 7P’s of the company. The report also includes the applicability of the process to the
functional units of the company. In this report, we also talk about the relation of the marketing
concept with the other functional units of the company. All the functions of the organization are
interrelated. It talks about the role and responsibility of the management. The history of the
company is also presented in the report.

Contents
Introduction......................................................................................................................................4
Marketing.........................................................................................................................................5
Woolworths Group..........................................................................................................................5
Role of Marketing............................................................................................................................6
B2C & B2B......................................................................................................................................8
Startegies of the Companies............................................................................................................9
Interrelationship with other functions............................................................................................10
Evaluation of Different ways ways to achieve objectives.............................................................11
Marketing Mix...............................................................................................................................12
Shift from The 4P’s to 7P’s...........................................................................................................14
Marketing Plan for the Company..................................................................................................15
Structure and Development of Marleting Plan..............................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................19

Introduction
The report is about the marketing concept of an industry. The company Woolworths has
effective decision making process for the company. It will help the customers to achieve the best
facilities of the company. The report is only for the marketing situation of the company. The
Woolworths group affects the marketing plans and the position to the very strong level.
Marketing
The term marketing refers to the situation where various sellers and buyers get together and
make exchange of things which will satisfy their needs. The marketing may also define as the
term pr process which develops the customer relationship with the companies and create the
values for the customers which can increase the customer satisfaction. The term starts refers to
the situation of creating the different factors which enhance the customer needs and provide the
benefit both to the customers and the sellers. The customers and sellers of a market are both
willing to take the things and they want to engage in the activity of selling and buying. The
marketing process may include the management, social, individual, desires and demands of
product or services. It includes the customer values, customer satisfaction and quality of the
products. The customer value is the situation of providing for the customers demand for some
value. It is the measurement whether the value provided is good for customers or not. The next