The provided content is a collection of various academic articles, books, and other resources that pertain to the themes of integrated marketing communications, retailing, international business, entrepreneurship, and strategic management. The works cover topics such as brand equity, consumer behavior, marketing strategies, innovation, and product development. There are also several case studies related to retail expansion into international markets, specifically focusing on Brazil and Canada. Additionally, some articles touch upon the importance of events in driving integrated marketing models and the role of social media in promoting products.