Marketing Plan Report Guide

MARKETING PLAN REPORT GUIDE

Executive Summary
An effective marketing plan facilitates business leaders to establish and review expectations for
other practical aspects. The present report aims to evaluate the marketing strategies that would be
framed for Algonquin to successfully set up its new library in Kuwait. The project would focus
on the marketing objective of the report, followed by the marketing mix framework, where the
required strategies for the college would be discussed. The budgetary considerations would be
detailed with the support of authentic academic sources and lastly, the evaluation of the
discussed strategies would be made, based on which the conclusion would be drawn.
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Table of Contents
1.0 Introduction................................................................................................................................4
2.0 Marketing objective...................................................................................................................4
3.0 Marketing mix...........................................................................................................................4
4.0 Marketing strategies...................................................................................................................6
5.0 Budgetary considerations...........................................................................................................6
6.0 Evaluation criteria......................................................................................................................7
7.0 Conclusion.................................................................................................................................7
References:......................................................................................................................................8
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