Benefits of Indoor Basketball Court at Algonquin College of Kuwait

Running head:MARKETING RESEARCH REPORT
Evaluate the benefits of an indoor basketball court at Algonquin College of Kuwait

MARKETING RESEARCH REPORT 2
Table of Contents
Introduction......................................................................................................................................3
Marketing objectives.......................................................................................................................3
Survey through questionnaire..........................................................................................................3
Research findings.............................................................................................................................5
Marketing strategies for promoting indoor basketball court.........................................................14
Budgetary considerations...............................................................................................................17
Suggestions for the chosen topic...................................................................................................18
References......................................................................................................................................19

MARKETING RESEARCH REPORT 3
Introduction
This research is conducted to evaluate the benefits of the indoor basketball court at Algonquin
College of Kuwait. Primary data collection method is used by a researcher to gather the primary
information regarding research concern. Primary data is gathered through conducting the survey
through questionnaire as it would be beneficial for obtaining the reliable and valid outcomes.
In this research, the survey through the questionnaire is conducted by the college before
developing indoor courts for basketball. The survey is conducted on 25 students of Algonquin
college of Kuwait. In this survey, close-ended questionnaire structure is used by the researcher to
collect the opinion regarding the issue of Algonquin college of Kuwait. In this research,
researcher has used simple probability sampling technique to choose the participants from large
number of population. Simple random sampling technique is selected to choose the sample on
random basis. It is beneficial for declining the biasness from research. Researcher has used
ethical consideration for ethically conduct the research. For this, researcher did not share the
confidential data of participants during and after the research.
Marketing objectives
 To increase the student participation in indoor basketball activity by 20% in the
upcoming 3 month
 To increase the Awareness of indoor basketball through marketing strategy by 15% in the
upcoming 3 month
 To increase the retention of the student in Algonquin college of Kuwait by 30% in the
upcoming 4 month

MARKETING RESEARCH REPORT 4
Survey through questionnaire
Please specify your gender
Male
Female
Which games do you really like to prefer?
Indoor Games
Outdoor Games
Do you play basketball?
Yes
No
How much time do you spend on playing basketball?
Half an hour
1-2 hours
3-5 hours
6 hours
When you are playing outdoor basketball, do you feel satisfaction and enjoyment?
Yes
No
Does outdoor basketball affect your daily life?
Yes
No
What advantages does outdoor basketball give to you?
Developed sportsmanship
Socialize with other people
Strengthen my body
Burn calories
Stress reliever
Have a good posture
What disadvantages does outdoor basketball give to you?
Worst weather condition
No AC facility
Air Pollutant
Distraction in studies
Risk of getting injured
How do you find outdoor basketball?
Interesting
Fun
Boring
Exciting
How basketball helps in creating the Dimension of human health?
Physical
Mental
Social
Spiritual
Emotional