Marketing Plan for Smoothie Company Social in China

Running head: MARKETING PLAN
MARKETING PLAN
Name of the Student
Name of the University
Author Note

1MARKETING PLAN
Executive Summary
The primary aim of the given report is to outline a marketing plan for the given company
hypothetically named social which wants to market its smoothies to China. The report
follows a systematic format whereby the introduction is followed by the profile by the
company and the marketing objectives. The environmental analysis will be presented
using the PEST, Michael Porters forces and SWOT Analysis. That will be followed by
the actual marketing focus which describes the target market and segmentation aspects.
The marketing mix of the company has been given followed by the Financial Forecasting.

2MARKETING PLAN
Table of Contents
Introduction..........................................................................................................................3
Company profile..................................................................................................................3
Marketing Goals and Objectives.........................................................................................4
Market Analysis...................................................................................................................5
Environmental Analysis.......................................................................................................6
Industry Analysis.............................................................................................................8
Internal Environment Analayis......................................................................................10
Marketing Focus............................................................................................................11
Marketing mix strategy..................................................................................................12
Financial forecast...............................................................................................................14
Conclusion.........................................................................................................................15
References..........................................................................................................................16

3MARKETING PLAN
Introduction
In today`s competitive business environment, it is very important for a company
to ensure that it is implementing an effective and innovative marketing strategy so as to
see to it that the business is able to cope up with the expectations. Increasing competition
and changing needs of the business environment are the two main reasons why a firm
should have a good plan (Armstrong et al. 2015).
This report will discuss the marketing plan of a soft drink company named Social and its
marketing expansion plan for the Chinese market. The plan will include an environmental
and internal analysis followed by the appropriate target market for the firm. The financial
aspects of the plan have also been provided.
Company profile
Social is a soft drink retail brand based in the United Kingdom. With the increase
in the health consciousness of the people, the market for health products has increased
considerably (Babin and Zikmund 2015). For this purpose, Social has taken over a
company which produces smoothies which is a yoghurt based drink with high nutritional
value. Having attained success in the United Kingdom, the company now plans to expand
its operations in China. The given report is addressed to the CEO of the company with a
proposal to expand its operations in China.