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Marketing And Management - Sample Assignment

   

Added on  2021-06-16

16 Pages3618 Words18 Views
Running head: MARKETING AND MANAGEMNETMARKETING AND MANAGEMNETName of the Student:Name of the University:Authors Note:

1MARKETING AND MANAGEMNETExecutive Summary:The report highlights the importance of marketing strategies while launching or re-launching of a new products in the market. In the light of the given company, McDonalds themarketing strategy has been evaluated. The existing market position of the organization has beenidentified to know the marketing strategy for the new products. The 4P’s model has also beenevaluated to decide the marketing strategy for the new products. With the help Of SWOT andPEST analysis the present market environment is also known. The new McBurger has been re-launched in the market that is totally healthy. The communication mix strategy helped in thepromotion of the new burger to make the customer aware about the new innovative product. Thereports therefore conclude the marketing plan for the introduction of new product in the market.

2MARKETING AND MANAGEMNETTable of ContentsIntroduction:....................................................................................................................................3Mission & Vision statement:.......................................................................................................3Situational Analysis:........................................................................................................................3PEST Analysis:................................................................................................................................4SWOT Analysis:..........................................................................................................................5Marketing Strategy:.........................................................................................................................6Market segmentation...................................................................................................................7Target market segment strategy:..................................................................................................7Market Needs:..............................................................................................................................8Positioning strategy:....................................................................................................................8Marketing Mix of McDonalds:........................................................................................................9Product:........................................................................................................................................9Price:............................................................................................................................................9Promotion:.................................................................................................................................10Place:..........................................................................................................................................10Communication channels:.........................................................................................................10Branding strategy:..........................................................................................................................11Recommendations:........................................................................................................................11Conclusion:....................................................................................................................................12

3MARKETING AND MANAGEMNETReferences:....................................................................................................................................13

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