Marketing Plan for Sun Plaza Hotel Group - Desklib

MARKETING PLAN
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Introduction
Marketing plan is an operation of defining the market objectives of the firm and making strategies to
accomplish organization goals and implement tactics to reach the target market. This report is
based on The Sun Plaza Hotel Group that started their business in 1998 in a small property near
Sydney Olympic Park. The 2000 Sydney Olympics gave its business operations the much needed
cash for further expansion. Over the following 15 years it has grown to a chain of 20 hotel
properties across Australia, targeting basically international & local market and customers.
Furthermore, the company currently dealing with 850 workers in full time and causal position
along with that firm has employees, government entities, suppliers and investor as their
stakeholders. The manager of Sun plaza keeps them satisfy so that they contribute more in the
enhancement of the business. The organization mainly focuses on the youth demographic because
they enjoy more leisure time that result in increase of overall sales.
Moreover, the purpose of the report is to expand the business geographically and also widen the
customer segment by using the appropriate strategies such as SWOT, Marketing P’s, Performance
indicators and ethical requirement followed by organization. Further, the study discussed on the
what are the risk associated with the company goals and how they are affecting organization.
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Executive Summary
The aim of the report was to investigate on the marketing planning that can be defined as the strategies
use by the organization to achieve the objectives of company. The purpose if the report was to know the
marketing strategies use by Sun plaza such as Marketing P’s, SWOT analysis and key performance
indicators use by organization to control the marketing tactics. Further, the result of the strategies
indicates that the company is expanding its business at international level and focusing on youth
demographic to increase the sales of organization. Overall in this report will generate the marketing
plan to meet the objectives and goals and expand the business internationally of the Sun Plaza Hotel
Group. Also, will discuss the marketing strategy and tactics to overcome the risk. Further, will
recommend that social media strategy is the fastest way to promote the services.
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Table of Contents
Introduction ............................................................................................................................................................3
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Executive Summary ................................................................................................................................................4
Analysis....................................................................................................................................................................7
Part A – Risks.......................................................................................................................................................7
Part B – SWOT Analysis........................................................................................................................................8
Part C – Marketing Strategy...............................................................................................................................11
Part D – Plan Marketing.....................................................................................................................................12
Conclusion: ...........................................................................................................................................................17
Recommendations: ...............................................................................................................................................17
References: ...........................................................................................................................................................17
References (examples)..........................................................................................................................................17
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