Comparison of Marketing Mix: The Bread Factory vs Paul's Bakery

Marketing plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK...............................................................................................................................................3
Comparison of marketing mix.....................................................................................................3
Marketing Plan.............................................................................................................................6
CONCLUSION................................................................................................................................8
References........................................................................................................................................9
Books and journals:.....................................................................................................................9

INTRODUCTION
This report is aims to compare the two organization in terms of their marketing mix on how did
they globalise their product with what best techniques. Every organization runs with their
innovative product and prices that make them popular among customer. By analysing
competitors, the bread factory will formulate some innovative techniques and strategies in order
to leave behind their competition my preparing a suitable marketing plan (Castro Pontón, 2019).
This plan will include all the situation analysis and a basic marketing approach that is required to
carry out organisations mission and objectives. Therefore this report will cover all the marketing
concepts letters required to gain number of customer base and launch a new product by doing
relevant research.
MAIN BODY
TASK
Comparison of marketing mix
The marketing mix consist 74 elements which are equally necessary to formulate
strategies and in order to achieve success into competitive market. There will be comparison of
two organisations in terms of marketing elements which describe how they are indifferent from
each other. The differentiation of The Bread Factory and Paul’s Bakery is described below:
Component
s
The Bread Factory Paul’s Bakery
Product Product is the one thing on which
business is working on. So that , the
bread factory is popular for its wide
variety of handmade rugs pastries and
cakes which are sold in two different
The Paul's Bakery is also so a long
leading dealer of Bakery products into
market. Urbanization is the highest
competitor of the bread factory as they
both have specialised in handmade