Marketing Plan for MOFTZ: Launching Innovative Product in Australian Market

This marketing plan focuses on the launch of MOFTZ, an innovative product, in the Australian market. It includes a marketing audit, strategic analysis, SWOT and PESTLE analysis, marketing objectives, target market and positioning statement, marketing mix, and budget, strategy implementation, and evaluation. The plan aims to attract a large customer base and increase sales and profitability for MOFTZ.

Marketing plan

EXECUTIVE SUMMARY
Marketing plan is considered as the entire business plan for achieving vision and
mission of organisation in future period of time. It is necessary to maintain detailed as well as
descriptive marketing plan for accomplishing objectives in stipulated time period. In context
of MOFTZ, it is the international retail company which operate their business at global level.
In this report, the company launch innovative product named as MOFTZ in order to attract
large number of customer in Australian market. It increases sales as well as profitability level
in future period of time.

TABLE OF CONTENT
EXECUTIVE SUMMARY......................................................................................................2
INTRODUCTION....................................................................................................................4
MAIN BODY............................................................................................................................4
Marketing Audit.....................................................................................................................4
STRATEGIC Analysis...........................................................................................................4
PESTLE Analysis...................................................................................................................4
SWOT analysis.......................................................................................................................5
Marketing objectives..............................................................................................................6
Marketing objective of MOFTZ.............................................................................................6
TARGET MARKET/ POSITIONING STATEMENT AND KEY VLAUE PROPRSITON
................................................................................................................................................7
Marketing Mix........................................................................................................................7
Budget, strategy implementation and Evaluation...................................................................9
CONCLUSION.......................................................................................................................11
REFERENCES.......................................................................................................................12
Books and Journals...............................................................................................................12

INTRODUCTION
Marketing plan is considered as the entire business plan for achieving vision and
mission of organisation in future period of time. It is necessary to maintain detailed as well as
descriptive marketing plan for accomplishing objectives in stipulated time period. MOFTZ is
run their business in retailing sector in new market named as Australian market. They offer
superior quality of households and groceries to its customer at affordable cost. There are
around 20 countries in which they operate their business such as Australia, China, and
Switzerland and so on. They achieve strong existence in online market that attracts large
number of customer at marketplace. Now the company launch new product in the Australian
market named as MOFTZ for attracting ample of user in the market(Borg, 2020).
MAIN BODY
Marketing Audit
Marketing Audit is the function which is used for research of need and wants of
consumer in order to boost market share of MOFTZ. It increases sales as well as profitability
level in future period of time. The significant of marketing audit is it helps firm in grab
opportunities on order to minimize threat in changing condition of market and also assists in
achieving competitive advantage over rival firm. There are different tools and technique of
marketing audit such as SWOT and PESTLE analysis
STRATEGIC Analysis
There are various macro environmental factors which is uncontrollable by business
organisation imposes both positive and negative impact on success and growth of company in
future time period. Therefore the SWOT and PESTEL Analysis are going to be mentioned
below:
According to IBIS world, the marketing research as well as statistical services in
Australia
 It is necessary to collect information and data related to planning as well as taking
strategic decision in an effective manner.
 The information related to SWOT and PESTLE is given which imposes positive and
negative impact on productivity as well as profitability of organisation.

 In this dynamic business environment, it is necessary to increase knowledge related to
competition prevail at marketplace.
 Assess level of performance as well as operational metrics in order to develop
benchmark against business. In addition to this, it helps in making effective strategy
for gaining competitive advantage over rival firm at marketplace.
PESTLE Analysis
Political factor: It includes government policies, rules, legislation which imposes
direct impact on profitability of organisation. The change in government policy of Australia,
it is not possible for firm to introduce innovative products and services at marketplace which
adversely affect sales of MOFTZ (Chaffey and Smith, 2017). Therefore, due to use of
statistical data, it is necessary to consider government policies for cope up with changes in
order to introduce products named as MOFTZ at marketplace.
Economical Factor: It includes unemployment rate, interest rate, exchange rate as
well as inflation rate and many more. MOFTZ provides superior quality products and
services to its customer for satisfying their need and wants. It is necessary to understand
changes in economic condition for increasing sales as well as level of productivity within
business organisation at marketplace.

Social factor: Social factor involves age, taste, preferences as well as market trends
and so on. In context of MOFTZ, they focus on taste and preferences of customer which is
changed frequently. They satisfy changing wants of its user that increases profit of company
in future time period. By using IBIS world, it is easy to assess marketing trends and launch
MOFTZ products in Australian market in order to satisfy the customer in an effective
manner.
Technological factor: MOFTZ focuses on implementing advanced technology for
providing innovative goods and services to its user that increases brand value and reputation
of company in front of customer at marketplace. They introduce MOFTZ in Australian
market.
Environmental factor:MOFTZ provides healthy products to its customer for
increasing their standard of living. They also emphasised on protecting environment by
offering eco-friendly products to its user(Partal, 2017).
Legal factor: Legal factor involves laws, legislation and consumer protection law and
so on. The company operate their operation as per law which imposes positive impact on
profit of firm.
SWOT analysis
SWOT is the framework which is adopted for identifying strength, threat, weaknesses
as well as opportunities which enforces direct impact on profitability of company that is
going to be mentioned below:
Strengths Weakness
 The main strength for MOFTZ is that
they purchase products in bulk thus
offer discount to its customer in order
to retain them for longer period of
time(Hollensen, 2019).
 The infrastructure as well as
atmosphere is other strength for
company. It helps in managing good
structure of MOFTZ.
 In context of MOFTZ, they offer high
quality products at relatively low
margin can be considered as weakness
for company.
 Furthermore, the subordinates of
MOFTZ does not satisfied with
operations of business entity is
weakness for firm.

Opportunities Threats
 MOFTZ has achieved leading
position across the world, it increases
brand value and reputation of
company in front of customer at
marketplace.
 Price war is considered as threat for
MOFTZ which will add extra cost to
the price of product that enforces
adverse influence on profitability of
company.
Marketing objectives
Marketing objective is significant for s organisation because it offer guidelines to
operate their business in effective manner. For this process, the specific model is used for
accomplishing goals which is going to be mentioned below:
SMART goal setting model:
This model is depending upon five points that aid assistance in achieving goal as well
as objective during the period of time.
 Specific: Herein, it determine clear as well as comprehensible objective which helps
in taking effective decision beneficial for company in future time period.
 Measurable: The objective must be measured according to target for assessing actual
performance as well as amend it accordingly.
 Achievable: The goal is achieved by firm by offering its present resources and
launching innovative products.
 Realistic: It is necessary to set objective which must be realistic and they coordinate it
in various sector for accomplishing them(Juska, 2017).

 Timely: The goals must have time bound and accomplished it in given period of time.
Marketing objective of MOFTZ
 To raise market share of organisation by 25% in one year. For this purpose MOFTZ
can adopt different promotional tools and advertising techniques.
 To boost sale of food products by 30% within one year. For this process, they launch
MOFTZ as well as offer discount to its customer in Australian market.
 Furthermore, the other objective is conversion of old system of billing into innovative
self-checkout method in order to boost sales of goods as well as also bring latest
technology for increasing productivity as well as profitability in upcoming period of
time.
According to IBIS world, the marketing research as well as statistical services in Australia
It is necessary to collect information and data related to planning as well as taking
strategic decision in an effective manner.
The information related to SWOT and PESTLE is given which imposes positive and
negative impact on productivity as well as profitability of organisation.
In this dynamic business environment, it is necessary to increase knowledge related to
competition prevail at marketplace.
TARGET MARKET/ POSITIONING STATEMENT AND KEY VLAUE PROPRSITON
MOFTZ adopts STP model for segmentation, targeting and positioning of products
and services in the market(Pool, 2016). It is used for assessing most valuable segment of
market as well as targeting their customer and increasing brand image and reputation of
company in front of customer at marketplace. Therefore, the company adopts this approach
which is going to be mentioned below:
Segmentation: There are various method through which organisation can segment
their market according to the demographic, geographic, psychographic as well as behavioural
region. They provide cost effective products and services to its customer in order to satisfy
them(Kennedy and LaGuardia, 2017).They segment market according to education and
income level that needs these kinds of resources in order to satisfy them in proper
manner.According to data presented by the government of Australia, there is more than 90%

of the people within the nation are educated as well as a medium level of income. This states
that company can easily segment its market according to the education and income level
within the Australian nation for promoting and using the effective marketing techniques
within its product.
Targeting: The Company can launch product which is named as MOFTZ, the
company can target youngster, or the person who have eye sight weakness and other
problems. After segmenting the market, the other aim of company is to target large number of
customer for increasing sales as well as profitability in future period of time. For this process,
they introduce innovative product named as MOFTZ for satisfying wants of user in
Australian market.Below mentioned graph shows that weak eyesight is a major problem
within the countries like Australia. This innovative tool and help these persons in maintaining
a proper distance from their laptops and other means of working. Also improve the eyesight
conditions and stop this from getting worse.

Positioning: The main purpose of company is to position their products and services
in mind of customer for increasing brand image and reputation of company in fort of
customer at marketplace. It helps in retaining customer for a longer period of time. In
addition to this, they want to build positive image of goods and services in mind-set of
customer during the period of time.They promote their products named as MOFTZ for
increasing their brand image and reputation of company in front of customer at marketplace.
Marketing Mix
Marketing mix is the integration of various elements such as products, price and place
a well as promotion. In assistance of this, process, physical evidence and people for attracting
large number of customer at marketplace. They offer products as per the need of customer for
retaining them for longer period of time. The company launch innovative product which is
named as MOFTZ in Australian market. In context of MOFTZ, the management organise
marketing mix for improve effective marketing plan in suitable manner. It consist four
products which are going to be mentioned below:

 Product:It signifies products and services provided by organisation as per the need
and wants of user. MOFTZ assess demands of customer and launch innovative
product which is named as MOFTZ. It helps them in gaining competitive benefits
over rival firm at marketplace.
 Price: It is determined as the cost of goods and services provided to its customer at
marketplace. It is necessary to charge price as per economic condition of user so that
they can buy that products easily. In reference of MOFTZ, they adopt effective
pricing strategy so that user can purchase products and services easily. They maintain
their quality while offering their products at low cost for increasing loyalty and trust
of customer at marketplace(Macarthy, 2018).
 Place: It is considered as the channel which is used by firm for delivering their good
as well as services in an effective way. They are various retail stores through which
company can conveniently deliver products to its customer. In addition to this, it has
been stated that company provide goods in different countries which includes
Australia, China, Netherland as well as UK and so on at discounted price.
 Promotion: There are various promotional techniques which is used by company
such as personal selling, sales promotion, advertising and publicity for promoting
products and services in the market. In addition to this, they organise different
workshop which boost brand image and reputation of MOFTZ in front of customer at
marketplace. They use advertising technique for increasing their customer base across
the world.

 Physical Evidence: There are different elements which are used to attract ample of
customer towards services provided by firm through different stores. In context of
MOFTZ, they offer products at affordable price across the world for attracting ample
of customer in the market.
 Process: There are different process which is used for conversion of raw material into
finished products and services. MOFTZ focuses on offering goods as per the needs of
customer in order to satisfy them.
 People: MOFTZ recruits talented and capable sales person for providing best services
to its customer. Their main target is to attract large number of customer towards their
products and services provided by them.
Budget, strategy implementation and Evaluation
IMPLEMENTATION
It is necessary for business organization to implement strategy in a suitable manner.
This, it is vital to make effective budget for optimum utilisation of resources during the time
period. Therefore, it helps in implementing plan in order to allocate resources in an effective
manner(Miller, 2017). They make effective strategy for launching innovative product which
is named as MOFTZ in Australian market for attracting large number of customer in target
period of time. It increases sales as well as profit of company in future period of
time.MOFTZ focuses on making marketing budget for this purpose which is given below:

Evaluation: It is important for firm to assess performance level regularly in order to
follow track on continuous basis. In assistance of this, the business organisation compares
actual performance with desired one. They find any kind of variations for taking effective
decision at marketplace. They emphasised on comparing actual performance with desired one
in order to take corrective decision which will be beneficial for success and growth of
company in upcoming period of time(Opresnik, 2018).
CONCLUSION
From the above mentioned report, it has been analysed that it is necessary to make
effective marketing plan for achieving goal and objective in stipulated period of time. In
addition to this, they adopt SWOT and PESTEL Analysis which enforces direct influence on
productivity as well as profitability of firm. Apart from this, they use marketing mix for
gaining competitive benefits over rival firm at marketplace. The main purpose of MOFTZ is
to target its customer for boosting sales in upcoming time period.

REFERENCES
Books and Journals
Borg, B., 2020. Music marketing for the diy musician: Creating and executing a plan of
attack on a low budget. Rowman& Littlefield Publishers.
Chaffey, D. and Smith, P. R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Hollensen, S., 2019. Marketing management: A relationship approach. Pearson Education.
Juska, J. M., 2017. Integrated marketing communication: advertising and promotion in a
digital world. Routledge.
Kennedy, M. R. and LaGuardia, C., 2017. Marketing Your Library's Electronic
Resources.American Library Association.
Macarthy, A., 2018. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy
for Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn,
and More!.CreateSpace Independent Publishing Platform.
Miller, K. K., 2017. Catholic School Enrollment: A Study on the Impact of a Marketing Plan
in a Catholic School (Doctoral dissertation, University of St. Francis).
Opresnik, M. O., 2018, July. Effective Social Media Marketing Planning–How to Develop a
Digital Marketing Plan. In International Conference on Social Computing and
Social Media (pp. 333-341).Springer, Cham.
Partal, S., 2017. UF1820-Marketing y plan de negocio de la microempresa. Editorial
Elearning, SL.
Pool, H., 2016. One Hour Marketing: The Entrepreneur's Guide to Simple, Effective
Marketing. Morgan James Publishing.
ONLINE
Marketing mix of MOFTZ. 2019. [Online]. Available through: <
https://www.marketing91.com/marketing-mix-of-MOFTZ/>.