Assessing the Impact of Macro Environment on John Lewis

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Determine suitable framework assess the impact and influence of the macro environment
on a given business organisation and its strategies. ...................................................................4
TASK 2............................................................................................................................................6
P2 Determine the internal environment and capabilities of a given company by using suitable
framework...................................................................................................................................6
TASK 3..........................................................................................................................................10
P3 Porter Five Force model to assess competitive forces of market.........................................10
TASK 4..........................................................................................................................................12
P4 Different Strategic planning for the organisation................................................................12
CONCLUSION..............................................................................................................................14
..............................................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Business strategy is considered as a process in which different plan of action made for
accomplishing objective and goal within stipulated period of time. The manager focuses on
making appropriate strategies , policies as well as procedures that helps business organisation to
achieve pleasing outcomes (Alstete and Beutell, 2016). In addition to this, they aid assistance in
organising the performance of organisation in order to accomplish targets within less time
period. Also they want to achieve leading position within a particular sector. The current report
is presented on John Lewis with the purpose of taking strategical decision by the organisation
during a period of time. In context of John Lewis, it is one of the well established company
located in UK which deal with different sectors such as watch, jewellery, clothes and many
more. This report displays PESTLE Analysis for assessing the external factor which directly
impact on the productivity of company. Also SWOT and VRIO analysis is adopted for
identifying the internal factor of business organisation. Along with this, Porter's five force model
is used for gaining competitive advantage over rival firm. At last, Ansoff matrix is adopt for
making strategic plan in order to develop products in the existing as well as new market.
TASK 1
P1 Determine suitable framework assess the impact and influence of the macro environment on a
given business organisation and its strategies.
For the success of company, it is necessary to operate its business activities and functions
in an effective manner (Anwar and Hasnu 2016). Therefore, PESTLE Analysis is used for
analysing external environment that imposes direct impact on productivity of company. In
reference of John Lewis, the manager of this company adopt PESTLE analysis for analysing the
effect of external environment within organisation which is going to be mentioned below:
Political: Political factor involves law, legislation, rules and regulations which imposes
both positive and negative impact on the performance of business organisation. In context of
John Lewis, the manager focuses on political factor that affect the company directly and
indirectly. The political condition of UK is stable and strong so that it helps company to sustain
for longer time period. In addition to this, the UK government focuses on reducing taxes form
40% to 38% that boosting revenue as well as profitability level. Due to terrorist affliction, it
imposes negative effect on performance of company. Therefore, the company focuses on