Marketing Planning

This presentation focuses on the main barriers to marketing planning within the context of Primark and provides strategies to overcome them. The barriers include confusion between objectives, strategy, and tactics, perception of marketing as a vulnerable department during economic downturns, superficial analysis of marketing information, and lack of knowledge and skills among marketing managers. The strategies to overcome these barriers include developing quantified objectives, promoting products through offers and discounts, conducting sound market research, and providing training and development opportunities for marketing managers.

Barriers to Marketing Planning and Strategies to Overcome Them

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Marketing Planning com 1 TASK 11 1.1 Assessment changing of perspective in marketing planning 1 1.2 Evaluate organisation capabilities for planning2 1.3 Evaluates the techniques for organisation audit and external factors influence 2 1.4 Bringing organisation audit and analyse the external factors 3 TASK 24 Covered in PPT4 TASK 34 3.1 Marketing plan for products and services 4 3.2 Significance of marketing planning in the strategic planning procedures 5 3.3 Examine the tools and methods for new product development 6 3.4 Justify recommendation for pricing policy,

Business Development

Professional Development

Design and Creativity

TASK 11 1.1 Assessment changing of perspective in marketing planning

This presentation describes the marketing essentials of TK-MAXX, an American apparel and home goods company. It includes a detailed marketing plan with strategies, tactics, and the application of the 7P's. Learn how TK-MAXX uses marketing to sustain success in the local and new markets.

Marketing Essentials of TK-MAXX: A Detailed Coherent Evidence Based Marketing Plan

This presentation provides an overview of business strategy, including the importance of strategic planning, the BCG growth matrix, and Ansoff's matrix. It discusses the process of formulating strategic plans and highlights the core competencies required for success. The presentation also includes references for further reading.

Business Strategy

This presentation provides an overview of the pitch process, including developing a dynamic and creative pitch. It discusses the purpose, audience and language, and appropriate planning and structure. The presentation also covers the three processes of pitching, focusing on appropriate implementation, demonstration, and keeping it short and simple. The conclusion highlights the importance of pitch in developing high sales. References are provided at the end.

Marketing Planning

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Barriers to Marketing Planning and Strategies to Overcome Them

Marketing Planning

TASK 11 1.1 Assessment changing of perspective in marketing planning

Marketing Essentials of TK-MAXX: A Detailed Coherent Evidence Based Marketing Plan

Business Strategy

Pitching and Negotiation

Marketing Planning

End of preview

Barriers to Marketing Planning and Strategies to Overcome Themlg...

Marketing Planninglg...

TASK 11 1.1 Assessment changing of perspective in marketing planninglg...

Marketing Essentials of TK-MAXX: A Detailed Coherent Evidence Based Marketing Planlg...

Business Strategylg...

Pitching and Negotiationlg...

Barriers to Marketing Planning and Strategies to Overcome Them

Marketing Planning

TASK 11 1.1 Assessment changing of perspective in marketing planning

Marketing Essentials of TK-MAXX: A Detailed Coherent Evidence Based Marketing Plan

Business Strategy

Pitching and Negotiation