Barriers to Marketing Planning and Strategies to Overcome Them

Marketing Planning
Task 2

Introduction
 This presentation is prepared with a motive to highlight
the main barriers to marketing planning within the
context of Primark. Further, strategies to overcome
barriers to marketing planning is even incorporated.

Barriers to Marketing Planning
Barriers Explanation
Confusion between objectives,
strategy and tactics
It is evident that company usually gets
confusion between these terms. Due to
this, company is not able to conduct
appropriate planning and leads to
deviation.
Marketing is perceived as
vulnerable department at the time
of economic downturn
Marketing department is perceived as
redundant at the time of recession and
hence focus is more laid on sales.