Marketing Plan Analysis and Development
Added on 2020-01-21
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Marketing Planning
Table of ContentsINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1....................................................................................................................................................31.2....................................................................................................................................................31.3....................................................................................................................................................41.4....................................................................................................................................................5TASK 2.................................................................................................................................................62.1....................................................................................................................................................62.2....................................................................................................................................................7TASK 3.................................................................................................................................................73.1....................................................................................................................................................73.2....................................................................................................................................................83.3....................................................................................................................................................83.4....................................................................................................................................................93.5....................................................................................................................................................9TASK 4...............................................................................................................................................104.1..................................................................................................................................................104.2..................................................................................................................................................104.3...................................................................................................................................................11CONCLUSION...................................................................................................................................11REFERENCES...................................................................................................................................12
INTRODUCTIONMarketing planning is a wide term in it all the essential elements which are having a greatrole in developing a new product are included (Ediraras and et.al, 2013). The successful productlaunch can be done by using the best strategies of the marketing planning. In this report factors ofthe marketing planning and their significance is to be described. GSK is a UK based company and ithas the plan to launch the flu vaccine in the market. This is helpful for the old age people. In thisstudy changing perspective of the marketing, barriers of the marketing planning and techniques fornew product development are described. The purpose of the report is to find out and address theessentials of the marketing planning and its significance.TASK 11.1Marketing planning is a process for the company to review the activities of the business.GSK is a UK based company and has the plan to launch a flue vaccine in the market. This productwill be helpful for the old age people. The marketing is a great and wide term and it has changedvarious processes. (Source: Marketing process, 2017)The most important perspective of the changing of the marketing is the production conceptnow days the manager of the company has to plan the produce in such manner that the low cost andmass distribution system can be adopted (PLANING and BRITZELMAIER, 2011). Along with thisas per the changing perspective, the products of the company are to be produced in such mannerthat it can be able to satisfy the customers and the extra advanced features can be added in it. Thereis the impact of the selling of products also, as in the ancient time there was no such facilities toIllustration 1: Process of marketing
promote the goods and services but as per the changing marketing perspective the selling isimportant as there are various promotional tools which can be used by the entity so that it can beable to attract more customers towards it. Thus in above mentioned way it is described that themarketing planning is changing day by day and it is becoming important to opt the latest andadvanced concepts in doing and implying the marketing planning. It has changed the overview ofthe clients also and they are the ultimate persons to whom the services are to be provided. So thereis a lot change has taken place in the ancient marketing planing.1.2It is very important for the GSK to evaluate its capabilities so that it can get to knowwhether it is bale to opt the new tools and techniques of the marketing planning or not. In belowmentioned way the criteria foe evaluating the marketing planning is described as under:Financial capabilities: It is the most important feature for the GSK as it has to launch a newproduct in the market which is a flue vaccine. The cost of the launching and making theproduct is very important feature for. So the company can overview and evaluate itsfinancial capabilities by this it will be able to address the finance related matters (Guo, Heand Wang, 2010).Technological Capabilities: It is the another major element of measuring the capabilities. Asin it the company pays attention on its manufacturing process and the equipments which areto be used in the business while giving a completion from to the marketing planning process.Promotional capabilities: The company can use these capabilities in promoting the productsof it. If the promotional activities are done in the most effective manner then the customerswill be attracted towards the products so the entity must ensure its promotional capabilitiesas well.Marketing capabilities: The marketing has become most important feature for thedevelopment of the business. It is the term which can be used in the trade activities. In it themarketing of the product is done so that the people can be aware about the goods andservices (Amonini and Ogunmokun, 2015).Thus, in above mentioned way some most important capabilities are described which arehaving any significance in the marketing planning.1.3Organisational auditing is a great term which can be used in the company. In it the internalanalysis is done of the company so that it can be known that what are the factors which are affectingthe performance of the corporation. This can be done using the SWOT analysis. Audit is a process
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