This assignment provides an in-depth analysis of Huawei's business strategy. It begins by discussing the company's niche strategy, which involves targeting specific customer segments with low-cost smart phones and meeting the technological demands of young generation customers through unique and smart technology. The positioning statement highlights Huawei as a low-cost provider of smart telecommunication equipment that gives customers an uninterrupted internet service experience. Additionally, the assignment explores Huawei's product pricing strategy, which involves competitive pricing to gain advantages over competitors who use premium pricing strategies. Overall, this analysis provides insights into Huawei's business strategy and its efforts to compete in the market.
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