Marketing Planning for Nestle's Snack Food Operation

Marketing Planning -
the case study is Snack
food operation for
Nestle

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company introduction ................................................................................................................3
Executive Summary....................................................................................................................3
Mission........................................................................................................................................4
Vision..........................................................................................................................................4
CSR Activities.............................................................................................................................4
Objectives....................................................................................................................................5
Situation......................................................................................................................................5
Strategies.....................................................................................................................................6
Tactics.........................................................................................................................................7
Finances.......................................................................................................................................8
Controlling and Monitoring........................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The planning is an crucial part of any idea. The marketing planning is the initiation of
any new idea which includes analysing the present situation and projecting the opportunities and
threats. The marketing plans draws an roadmap to achieve by stating the objectives, strategies
and plans to achieve the organisation goals. Nestle, a global brand is planning to enter into new
segment i.e snack and food operations. The aim of this report is to prepare sound marketing plan
and analyse the effectiveness of Nestle's new venture i.e snack food operation on company's
success. The Sostac model will be used to develop the effective marketing plan for this (Rahim,
2017).
MAIN BODY
Company introduction
Nestle is a global prominent leader in food and beverage industry headquartered in,
Switzerland. The company operates multinationally with varied product line. The product line of
Nestle includes medical food, infant food, cereals, coffee, tea, ice creams, chocolates,bottled
water ,pet foods and dairy products etc. The company has successful prints of successful
products which include Maggi, Nescafe, Kitkat and many more (Hollensen and Opresnik, 2019).
Illustration 1:Nestle Brands,2020
(Source : Nestle Brands,2020)
Executive Summary
Nestle, the pioneer of quality and success is entering into Snack food operations. The
company is having art of specialisation in food industry, the snack food operations will be one