Business Plan Case Analysis

Running Head: BUSINESS PLAN CASE ANALYSIS
Business Plan Case Analysis
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1BUSINESS PLAN CASE ANALYSIS
Executive summary:
The report evaluates the potential success of Nestle using a structured approach. A brief
description of the company is followed by an industry analysis which opens up the discussion of
product uniqueness, marketing, operating and financial plans of the company. This is useful for
assessing the success potential of Nestle. Finally, the report concludes with an assessment of risk
factors and suggestions for combating them.

2BUSINESS PLAN CASE ANALYSIS
Table of Contents
Introduction......................................................................................................................................3
Industry analysis..............................................................................................................................3
Determination of Nestlé’s unique value proposition.......................................................................4
Marketing plan.................................................................................................................................5
Operational plan...............................................................................................................................5
Financial plan...................................................................................................................................6
Risk analysis....................................................................................................................................7
Conclusion.......................................................................................................................................7
References:......................................................................................................................................9

3BUSINESS PLAN CASE ANALYSIS
Introduction
Founded back in the 1860s("History", 2018) in Switzerland, Nestle has evolved as one of
the largest food companies in the world. The products range from medical, baby food and bottle
water to pet foods and snacks. Specific fundamental rights guide the marketing and planning
strategies of the company. Innovation and renovation of product ranges maintain the balance
between product lines and geographic activities. The success probability is high since
businesspotential (long-term) is never sacrificed for performance (short-term). The chief aim of
the company is to meet the daily needs of customers all around the world by providing them with
healthy and nutritious food. This report analyses the business plan of Nestle with close reference
to the industry, marketing plan, operational plan, and financial plan. Following this, the paper
assesses the probable risks the company is likely to face and concludes with suggestions that
could help the company combat the risk factors.
Industry analysis
In terms of production, Nestle is ranked fifth in the world and is currently world’s most
diversified manufacturers of food. Nestle focuses on the efficiency of distribution and fast
processing. Although Nestle is the undisputed leader in the industry of food processing, it faces
minor challenges due to the global economic meltdown. At present, Nestle has about 30 brands
that earn revenue independently, adding up to a billion francs each year. The company aims to
create long-term value for catering to the needs of the customers and uses a decentralized
approach for extending the scope of its business. The unique manufacturing operations of the
company accounts for its competitor advantage, since everything from supply chain, plant