Principles and Practices of Marketing PPM
9 Pages922 Words198 Views
Added on 2023-06-07
About This Document
This presentation discusses the principles and practices of marketing PPM and the impact of external factors on business operations. It also covers the use of PESTLE analysis and the development of smart objectives for business expansion. The case study of Primark expanding in Romania is used to illustrate the concepts. References are provided for further reading.
Principles and Practices of Marketing PPM
Added on 2023-06-07
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