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Principles and Practices of Marketing PPM

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Added on  2023-06-07

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This presentation discusses the principles and practices of marketing PPM and the impact of external factors on business operations. It also covers the use of PESTLE analysis and the development of smart objectives for business expansion. The case study of Primark expanding in Romania is used to illustrate the concepts. References are provided for further reading.

Principles and Practices of Marketing PPM

   Added on 2023-06-07

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MARKETING
Principles and Practices of Marketing PPM_1
INTRODUCTION
It is very important for the business organisation to
expand its business in order to achieve growth and
success. It has been analysed that it becomes very
essential for the organisation to identify the external
factors which can influence the business operations in
expanding in the other market.
Principles and Practices of Marketing PPM_2
Situational analysis based on the macro
environment
It is very important for the business organisation to
understand the market of the other country in which it needs
to expand its business. As in context of Primark the company
is planning to expand its business operations in Romania
where the company can use the PESTLE analysis in order to
identify the influence of the various factors.
Principles and Practices of Marketing PPM_3

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