Marketing Sales and Negotiation Skills for Primark Store

Marketing Sales and
Negotiation Skills

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Identification of PESTLE and SWOT analysis of the company..................................................1
Discussion and analysis of Marketing Mix .................................................................................4
Sales and Negotiation skills applied by the chosen organisation................................................5
RECOMMENDATION...................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Negotiation skills describes some qualities that allow a dialogue in between two or more
individual for solving the conflicts. It is also important skills for the company which helps them
to success as it helps them to make better relationship with their customers by making them
satisfied (Sharma, 2021). For the following report, selected company is Primark Store which is a
multinational fast fashion retailing company and its headquarters is in Dublin Ireland. The report
covers PESTLE and SWOT analysis of the company along with the discussion and analysis of
marketing mix. It further includes sales and negotiation skills which has been applied by the
selected company.
MAIN BODY
Identification of PESTLE and SWOT analysis of the company
PESTLE Analysis-
PESTLE analysis refers to a strategic framework that help company to analysis its macro
environment which has great impact on their business operations (Hatthakijphong and Ting,
2019). In context of Primark Store, its PESTLE analysis are described below:
Factors Impact
Political Industry regulation, tax,
government policy, political
stability and global trade
agreements are some factors that
affects the business environment of
Primark Store.
If the government of the country
imposed strict restriction on the
companies which may also create
problems for Primark Store. If the
tax rate is higher may affects its
total profit and if the tax rate is
low of the country it creates
opportunity for the company in
order to earn more profit.
Economic Exchange rates, inflation, interest
rates, consumer spending habits,
globalisation and labour costs are
some economic factors that affects
Change is consumer spending
habit is also affects the profit
generation of Primark Store.
Increasing globalisation also has a
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the business operations of Primark
Store.
great influence on the company as
it makes company to improve their
growth.
Social Consumer buying habits, career
attitudes, consumer trends, work-
life balance and lifestyles factors
are some social factors that has
great influence on the business
environment of Primark Store.
Change in consumer trends or
tastes will affects the product
supply of Primark Store which
makes them to focus on latest
trends in order to make their
product trending for their
customers.
Technological Automation, artificial intelligence,
innovation, and robotics are some
trending technological factors that
affects the business environment of
Primark Store (Karttunen, 2018).
Developing technologies and
innovation has a great impact on
Primark Store which makes them
to improve their business
operations with their latest
technologies as well as provide
proper training to their employees
in order to use it.
Legal Employment law, health and safety
regulations as well as local labour
law are legal factors of the
company that may affects the
business environment of Primark
Store.
Health and safety regulation has a
great impact on the business
environment of Primark Store
which makes them to provide
health and safe working
environment to their employees.
Environmental Environmental restriction imposed
by the government, sustainable
resources, supply chain
management and corporate social
responsibility are some
environmental factors that provide
Corporate social responsibility
makes Primark Store to make their
focus on protecting the
environment of the country as it
may also create problems in order
to operate their business in better
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