Marketing Practice: Apple's Marketing Strategy for Electric Cars

Marketing
practice

Marketing practice 1
Executive summary
The marketing practice is the procedure accountable for classifying, forestalling and
sustaining customer necessities profitably. The marketing is all about the action or business
of buying, selling and promoting products and services comprising the act of advertising,
market research, and offering products to the end customers. The marketing has great role in
building relationships with the customers by undertaking several promotional activities. The
aim behind marketing is to match the products and services of the organization to the end-
users who require them. This report includes the marketing of Apple which is globe’s
recognized electronic brand. Apple designs, advances and trades customer electronics,
computer software, and online services. The report states the marketing environmental
analysis of Apple in the form of the Pestle analysis. The SWOT analysis has been also
described in the report along with the new product launch which is electric car. The target
market has been also defined in the report. The marketing strategy has been discussed in the
report for the new product launch.

Marketing practice 2
Contents
Executive summary..................................................................................................... 1
Introduction............................................................................................................... 3
Marketing environment analysis...................................................................................... 3
SWOT..................................................................................................................... 5
New product and target market....................................................................................... 6
Marketing strategy...................................................................................................... 7
Conclusion................................................................................................................ 8
References................................................................................................................ 9

Marketing practice 3
Introduction
This report includes the marketing practices of Apple. Apple is one of the tops and successful
brands of the domain. Apple offers robust technology products along with exceptional
software services. The company was established by Steve Jobs and is headquartered in
California. Apple launched its first product in 1976 which is Apple 1 computer. The company
has grown exponentially in the forms of products and services. Apple is having limited
product line in the form of Mac, iPhone, Apple Watch, Music, iPad, TV, and music. The
company also designs proprietary software and iOS operating system in order to gratify all
the devices. Apple has been ranked fourth on the Fortune 500 list.
Apple has been identified as the globe’s largest IT Company in stand of the income, major
technology company in stand of the total assets and largest phone producer with 123,000
employees. Apple is having all the resources required to execute basic applications which
maximize productivity. This report includes the product expansion of Apple. The company
has decided to enter the automobile industry. Apple will add electric car in its product
portfolio (Kirshner, Levin, and Nediak, 2017). Apple can grab new opportunities in the
market by producing electric cars. The cars will be launched in different models. The
company will target the higher income segment that is ready to pay any amount when it
comes to the premium products and services. These cars will be fuel efficient along with the
advanced features.
Marketing environment analysis
Apple has limited class product line designed with innovative technology. The marketing
environment analysis of Apple is possible through the Pestle analysis.
Political factors: The trade war of China and the US has created political issue to Apple as it
affects performance of the company and the market portion in the Chinese market. The US
tariffs have been also enlarged on Chinese imports into the US. Therefore Apple can face
hefty taxes from the Chinese government. It can even distress demand of the Apple products
from the Chinese customers. On the other side, Apple is a leading taxpayer in the world and
these political issues affect the financial performance of the organization (Park, 2015). Other
than this, the sales and supply chain of Apple is affected by the political stability and unrest
in the host nations.